Saje Natural Wellness: It’s Time to Get Personal

Email Marketing, Social Media Campaigns, Technology Lab

From face-to-face interactions with shoppers to online quizzes, the retailer is relentless about customer care and it shows in its story branding.

How’s your digestion? Are you sleeping well? Any additional stress lately? These are questions one might expect from a healthcare professional, but not a retail salesclerk. And therein lies the difference between your average product-pushing [...] Tactics Subscribers Read More...

The CORE Puts Its Best Faces Forward

Social Media Campaigns, Technology Lab

Urban shoppers take ownership of their favorite destination on social media.

A trio of commercial properties is about to stake its claim as the ultimate urban destination for shopping in Calgary (Canada). Simons, TD Square, and Holt Renfrew—aka the CORE Shopping Centre—wrapped up a "Snap Yourself Downtown" photo cont[...] Tactics Subscribers Read More...

Selling Value, the T.J.Maxx Way

Instagram, Social Media Campaigns

The American department store positions itself with an Instagram game.

At each one of its consumer touchpoints, T.J.Maxx delivers one clear pitch: Its mission is to help customers get the most out of their budget, the merchandise that it sells, and ultimately life. This month, they have a chance to test that with w[...] Tactics Subscribers Read More...

Follow the Rainbow Brick Road

Instagram, Technology Lab

Sometimes visual cues are all shoppers need to make sense of a retail cluster.

The retailers located in Melbourne Central's ground-level Menzies Place don't have much in common in terms of products and services that they offer. They do, however, share a design feature: A colorful mosaic tile floor that's Insta-ready. Until[...] Tactics Subscribers Read More...

Church Square Makes Hashtag Connections

Social Media Campaigns, Technology Lab

Shoppers took ownership of their local center’s public artwork one social post at a time.

The marketing world probably doesn't need another hashtag campaign, but last weekend the team at Church Square proved that the strategy could produce more than an online retail soundbite. To celebrate the 150th anniversary of its home borough of[...] Tactics Subscribers Read More...

Facebook Launches Brand Collabs Manager

Facebook, Social Media Campaigns

Brand marketers now have a new tool to leverage their social networks.

Influencer marketing is evolving from a side gig to a central strategy, and Facebook is doing what it can to move past its latest woes to take advantage of the trend. This week, it released a new tool, a Brand Collabs Manager, which is meant to [...] Tactics Subscribers Read More...

No Fake Social Media Followers Here

Social Media Campaigns, Special Events

Developer works with specialist agency to connect with lifestyle bloggers.

Navigating the world of online marketing is like walking through a minefield these days. You never know when you're going to inadvertently take a step in the wrong direction, which is why retail teams are collaborating with experts who can help [...] Tactics Subscribers Read More...

Gifting Is Actually a Year-round Thing

Social Media Campaigns, Technology Lab

The holidays are over, but rewarding shoppers for their social support is always in season.

How many times have you walked by a store window and seen something that would make perfect gifts for loved ones? Not for Christmas or birthdays, but just because they'd like them. A European mall marketing team is tapping into that spontaneous [...] Tactics Subscribers Read More...

Eat, Post, Love Mall Food

Food & Beverage, Social Media Campaigns

Ongoing promotion has shoppers playing social ambassadors.

The next meal is on us: That's a strong incentive for anyone with a passion for food. One Aussie mall is using it rather liberally to draw shoppers to its restaurant tables and, once they've filled their bellies, have them singing its praises. [...] Tactics Subscribers Read More...

Trending Now: Shopper Bloggers

Mall Websites, Social Media Campaigns

This little social media competition is pure PR gold.

Shoppers at Manchester Arndale are voluntarily turning themselves into brand ambassadors, just for a chance to do more of the same. The UK center is running a social media contest that promises to make one winner a guest columnist on its website[...] Tactics Subscribers Read More...