007: The Fashion Trailer at Quartier DIX30

Facebook, Instagram, Social Media Campaigns, Technology Lab

The Canadian center’s promotional team gives its cinema a boost on social.

Stunts and style have always been the draws for fans of the James Bond film franchise, giving Quartier DIX30 (Brossard, Canada) a choice theme to promote both its retail stores and cinema's Ciné Club. While the blockbuster "No Time to Die" is [...] Tactics Subscribers Read More...

Chasing Ghost Shoppers

Facebook, Social Media Campaigns

After a very quiet stretch, movie theaters and their planned blockbuster releases are once again helping to drive shopper traffic to malls.

The much-anticipated "Ghostbusters: Afterlife" movie won't hit theatres in Australia until New Year's Day, but retail marketers are already putting their own traffic-generating spin on it to get customers back shopping IRL. For one mall, the lu[...] Tactics Subscribers Read More...

Tricks, Treats, and Stories at 313@Somerset

Facebook, Sales Promotions & More, Seasonal Giveaways, Social Media Campaigns

Shoppers are invited to actively contribute to the retail center’s seasonal content.

313@Somerset's "Park & Perks" for all indeed makes it straightforward for shoppers to bag some deals this fall. Just visiting and spending sometimes as little as S$30 (US$22) at the Singapore mall is good enough for GWPs ranging from free parki[...] Tactics Subscribers Read More...

Up Next Is What’s Next in Fashion

Instagram, Social Media Campaigns, Technology Lab

PR veteran, Albert Ayal’s keen eye for innovative fashion is giving emerging designers a crucial boost.

Fashion lovers and specialist media editors are flocking to Up Next's Instagram page (@upnextdesigner) to feed their curiosity and stay ahead of style trends. Albert Ayal, a public relations expert with many years of experience under his belt, [...] Tactics Subscribers Read More...

Okay, Enough with the Sweats and Slippers

Advertising Creative Design, Design Studio, Social Media Campaigns, Technology Lab

Westfield Australia steps outside the mall box with its new spring campaign.

Now that COVID is looking like the precursor to cyclical disruptions, consumers are running out of excuses for their lingering frumpy-mess look. Westfield (Australia and New Zealand) has taken it upon itself to address the matter and move its s[...] Tactics Subscribers Read More...

Students Will Love This Meme-style Campaign

Advertising Creative Design, Design Studio, Instagram, Social Media Campaigns

There is no shortage of tech tools to help you communicate with young shoppers the right way.

Gen Zers have decidedly put their stamp on retail marketing. Brand promoters are not only flocking to platforms like TikTok to make their pitch but also adopting campaign visual styles that will appeal to the increasingly important clientele. T[...] Tactics Subscribers Read More...

Debenhams Makes Its Delivery Pitch in Style

Advertising Creative Design, Design Studio, Sales Promotions & More, Social Media Campaigns

Digital tools and old-school service anchor the brand’s new retail proposition.

If anyone was unsure how sharp the Debenhams marketers' focus would be after the Boohoo Group took over the British department store earlier this year, those doubts have been laid to rest. The now digital-first entity is intensely promoting its[...] Tactics Subscribers Read More...

The Nostalgia Card? DSM Is Playing It

Facebook, Social Media Campaigns, Technology Lab

From fashion shopping to food favorites, memories are treasure troves for story branding and placemaking ideas.

With so many restrictions placed on their mobility and lifestyles, consumers have had to rely on their memories of more relaxing times to get through this past year. It's only logical then that retailers should be tempted to tap into nostalgia [...] Tactics Subscribers Read More...

This Mall’s Female Blog Means Business

Community Relations, Community Room, Instagram

If you’re going to launch a community blog, make it culturally relevant.

As the world shut down to deal with COVID, many women bore the brunt of the family balancing act. More than a year after the pandemic's outbreak, things haven't changed much, moving female multitaskers to turn to each other and their community [...] Tactics Subscribers Read More...

Whole Foods, Headspace Hit the Reset Button

Instagram, Social Media Campaigns, Technology Lab

From mindful eating to cooking with gratitude, the partners are championing a new relationship to food.

Whole Foods Market and Headspace have joined forces for one reason: Help their customers put mindfulness back on the menu, and they've chosen Instagram to deliver fresh content this spring.

The partners are offering Food for Mood, a series o[...] Tactics Subscribers Read More...