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Social Media Campaigns

Make Your Holidays Social and Successful

Social Media Campaigns, Technology Lab

Social networking platforms such as Facebook and Twitter can enhance consumer engagement and loyalty.

One thing I have learned in the retail real estate development world is that the speed at which things are done can be the difference between success and failure. That’s true whether you’re talking about the approvals on site plans, the sign[...] Tactics Subscribers Read More...

Alive And Teaching

Gift Cards, Seasonal Giveaways, Social Media Campaigns, Sustainability

Placentia Town Center’s illustrative character, Holly Green, came to life as a real person to hand out goodies to holiday shoppers.

Placentia Town Center’s illustrative character, Holly Green, came to life as a real person to hand out goodies to holiday shoppers last year. With the help of Santa’s elves, Holly walked around the California open-air center for a few hou[...] Tactics Subscribers Read More...

Love that Denim

Social Media Campaigns, Style Lounge

Jeanswest gives shoppers a chance to win a trip to Paris, in return for their admissions of love for denim.

http://www.JeansWest.com.au/Denim-Love-Affairs.html Want to win a trip to Paris? You could if you’re currently living in Australia or New Zealand and are willing to spill the beans on your denim love affair to Jeanswest. From May 2 throu[...] Tactics Subscribers Read More...

LuxTV for Bargain Hunters

Fashion Blogs, Social Media Campaigns, Stylist and Personal Shopping Services

Generating PR using a series of online videos, with the help of a fashion designer and an editor.

Luxury is spending much less on something that you really want. This little mantra will likely resonate with shoppers for some time to come and it was coined by one of Value Retail’s PR allies, Anna Mason of U.K.-based Maison Mason. The sty[...] Tactics Subscribers Read More...

Web Watch: Simply Irresistible

Social Media Campaigns, Technology Lab

Axe launches a Valentine’s Day-themed website to promote its new fragrance.

Axe, the men’s grooming product brand, is continuing its mission to make young males irresistible objects of desire. You’ve probably already seen the Axe TV commercials, which are as precise as they get in their ability to target a specific [...] Tactics Subscribers Read More...

Catch the Wave

Social Media Campaigns, Technology Lab

Canada’s Marché Central got shoppers engaged with an interactive online contest.

Shoppers in Montreal, Canada, were busy picking out gifts online this past Christmas season and Marché Central couldn’t have been happier. From 19th to 24th December, Marché Central ran the Catch the Wave interactive online contest, which ga[...] Tactics Subscribers Read More...

Catching On: A Q&A on Web-based Communication

Social Media Campaigns, Technology Lab

Kathryn Tector and Cynthia Vossah of Canada’s T4G share their views on the growing importance of social media in retail marketing.

Q: What is the current state of consumer communications in the retail sector?

A: Some retailers have been successful in shifting their communications strategy from product focused to emotion focused. With so much choice for where consumers cou[...] Tactics Subscribers Read More...

Find Your Go

Social Media Campaigns, Technology Lab

Taubman Centers launches back-to-school campaign with event where students can create their own personalized avatar.

Have you created your own avatar lately? An avatar is a virtual cartoon-like representation of a person that, in many cases, can also walk and talk online. It's a toy of the latest Web 2.0 environment that has online surfers talking, both virtua[...] Tactics Subscribers Read More...

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