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Social Media Campaigns

Character-Building Holidays

Social Media Campaigns, Technology Lab

“Eighth Day of Facebook” page and good behavior badges website turn a predictable promotional idea into something a little more unexpected.

Posting a “12 Days of Christmas” list on Facebook wasn’t a terribly original idea last holiday season. However, you had to produce something pretty special to make it onto the social media site’s own “12 Days of Facebook” roster, and[...] Tactics Subscribers Read More...

Luxe Blogging

Social Media Campaigns, Technology Lab

Westfield London’s The Village luxury enclave acts as an online gateway to retailers’ social media feeds

Keeping up with social media life is turning into a full-time job, as more brands strive to generate word-of-mouth advertising online. The Village, Westfield London’s luxury enclave, has made the task a little less daunting for shoppers by [...] Tactics Subscribers Read More...

Snap that Tag

Social Media Campaigns, Technology Lab

Hollywood & Highland entices customers to live large with QR code-backed advertising campaign to promote both technology and fall fashion.

Re-purposing of technology developed for sectors such as manufacturing and the military has led to much innovation in consumer marketing. California’s Hollywood & Highland Center (H&H) has jumped on quick response (QR) codes or tags to support[...] Tactics Subscribers Read More...

Squeaky Clean

Sales Promotions, Social Media Campaigns, Sustainability, Technology Lab

Volkswagen’s TDICurious.ca aims to educate consumers about clean diesel and its benefits.

Volkswagen (VW) is one of those brands that have managed to inspire a sub-culture that current customers relish and potential ones aspire to experience. A case in point is the current fancy for the company’s TDI line of clean vehicles, whose n[...] Tactics Subscribers Read More...

Chief_TwELF on the Case

Mall Websites, Social Media Campaigns

Simon takes to Twitter, represented by the TwELF in Chief, and launches a Christmas Countdown micro-site.

Simon’s Web-savvy elves are busy keeping shoppers’ abreast of the special events, promotions and text-to-win contests taking place this holiday season at malls across America. The TwELF in Chief has already sent out more than 200 tweets on T[...] Tactics Subscribers Read More...

Teen Recruits

Community Room, Social Media Campaigns

Southlake Town Center knows social media is a two-way street, and makes the most of its presence.

When online, do as the teenagers do. Granted, it’s not a saying. However, it does match the marketing philosophy that malls such as Southlake Town Square (Southlake) have chosen to adopt. To launch its new Teen Advisory Board (TAB), the Texas,[...] Tactics Subscribers Read More...

Meeting Over Coffee

Social Media Campaigns, Sustainability

Nespresso’s Ecolaboration.com demonstrates its focus on sustainability and eco-friendliness.

Nespresso has become somewhat of a YouTube darling thanks to its polished advertising spots starring the likes of George Clooney and John Malkovich. However, the company seems to be putting just as much effort into its CSR strategy, the fruit of[...] Tactics Subscribers Read More...

The Three P’s to a Winning Mall Blog

Social Media Campaigns, Technology Lab

Top tips on how to plan, personalize and post content on a mall blog to keep shoppers engaged.

In the last edition of Tactics, I briefly wrote about Inland’s social marketing spokesperson, Holly Green, in regards to successful social media programs. I got a great deal of specific feedback asking how and why this type of medium works. Af[...] Tactics Subscribers Read More...

Full Motion Blogging

Fashion Blogs, Mall Websites, Social Media Campaigns

Plaza Las Americas keeps shoppers’ styles up-to-date with a video fashion blog.

If Facebook is indeed becoming so 2008, then some might say so are text blogs. Right or wrong, Plaza Las Americas is looking ahead, keeping its Web visitors updated on the latest styles through a video fashion blog. Hosted by Desirée Lowry, Mis[...] Tactics Subscribers Read More...

iGiving

Fundraisers, Social Media Campaigns

The Salvation Army makes the most of the web (including social media) when it comes to donations.

The Salvation Army is one of several charitable organizations that are using every online means possible to heighten awareness for their cause and keep donations coming in, despite the global financial crisis. It has its own TV channel on Youtub[...] Tactics Subscribers Read More...

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