Grappa Group devised a metric that would allow marketers to set fan-base targets in relation to the size of their property. That optimal ratio: 0.2 percent fans per square foot. So, a 100,000 square-foot center should aim to get 200 fans.

The industry is increasingly adopting social media, and having a massive online presence isn’t necessarily better than having a meaningful one.

To connect with its tech-savvy twenty-something clientele, The Light took to Twitter as a platform for its “Tweet Yourself” promotion.

The Wet Seal Inc. understands how important social interaction with customers is. That’s why it has launched a “Shop with Friends” feature on its websites, using Facebook to connect shoppers.

At Coquitlam Centre, contestants had 90 minutes to assemble and model an outfit with a $150 budget. The contestant with the most Facebook “Likes” won an additional $250 gift card.

Thanks to carefully-slipped rumors and social media, CentrO’s new store openings were massive hits.

To entice Forever 21 into leasing, Lime Ridge Mall challenged youth to show displays of friendship at the mall and answer a survey regarding the store.

Shoppers are often influenced by other consumers’ opinions, so give them an opportunity to share them.

Shoppers had to be quick to be among the first to answer social media queries or complete tasks daily to earn themselves $20 HIP gift cards.

Small-budget center makes a big impact economically with a digital Christmas magazine edition.