The Smile Shop

Social Media Campaigns, Technology Lab

Billings Bridge Center gets a PR boost by positioning itself as the exchange dealing good deeds among friends and neighbors.

How much is a good deed worth? Tough to say, right? The marketing team at Billings Bridge Centre in Ottawa, Canada still gave it a try. This past May 26, they ran The Smile Shop, a pop-up unit where customers could swap their good deeds for cent[...] Tactics Subscribers Read More...

Bullying among Friends

Social Media Campaigns, Technology Lab

Children and youths accepted Arena Center’s invitation to rally and tackle issues of social media violence at an in-mall event.

Every time Croatian youths switch on their computers and hop online, there’s a very good chance that they’ll encounter violence. The odds are nearly one of five for those between the ages of 11 and 18. The statistic emerged from a study that[...] Tactics Subscribers Read More...

Triple-A Types

Social Media Campaigns, Technology Lab

Bollywood rom-com was the premise for Tata Motors’ scholastic investment program and associated contest.

Tata Motors has set the bar rather high for its Nano Student of the Year contest. Participants need to be academic, sporty, talented and socially aware if they are to have any chances of winning the top three prizes: a college scholarship worth [...] Tactics Subscribers Read More...

Get Your Clicking Finger Ready

Social Media Campaigns, Technology Lab

Mall stylist believes he’s got the inside scoop on how to spruce up anybody’s image, and he’s willing to share them for free with eight lucky shoppers.

Giovanni Amenta, the stylist for Canada’s Willowbrook Shopping Centre, is inviting customers to enter sweepstakes to win one of eight fall fashion collections, while the grand prize will include a style and image consultation with Amenta and a[...] Tactics Subscribers Read More...

Screen Play

Social Media Campaigns, Technology Lab

French center uses Point2Vue online saga as to draw in shoppers, build following on Facebook.

Shoppers jumped online to help Rives d’Arcins shopping center decide the final chapter of its online saga, Point2Vue. From August 31 through September 10, they voted for their favorite of three possible endings to the eight-part series about a[...] Tactics Subscribers Read More...

Oh Stan!

Social Media Campaigns, Technology Lab

The plot in this tire manufacturer’s commercial is somewhat predictable, but its delivery is what will make it memorable.

Kumho Tire USA’s latest ad was definitely made for social media. Instead of boring shoppers with the usual approach to tire selling—you know, either the scientist in his lab coat or the scene of parents going out driving to put their baby to[...] Tactics Subscribers Read More...

Need A Lift?

Apps, Social Media Campaigns, Technology Lab

Saltspring Coffee scoured its Twitter threads then hit the streets to offer perks to unsuspecting yet deserving people.

Twitter has become the perfect outlet for venting about life’s struggles and annoyances. Managers at Canada’s Salt Spring Coffee company have been listening and they’ve decided to perk people up with surprise gifts—of coffee and more. [...] Tactics Subscribers Read More...

Tweet Currency

Social Media Campaigns, Technology Lab

Who needs cash when you’ve got the purchasing power of social media? You don’t at the Tweet Shop, the pop-up store that Kelloggs UK opened in Soho, London (UK).

Previously known as a breakfast cereal brand for the health conscious, Special K is branching out and it needs plenty of word-of-mouth advertising to convince people of its snack credentials. So Kelloggs got an idea: open a store where customers[...] Tactics Subscribers Read More...

Marketing Storytellers: Geox in India

Social Media Campaigns, Technology Lab

Shoemaker’s artsy promotional film takes viewers on a journey to the rainiest place on earth to demonstrate its products’ best features.

If a pair of hiking boots can keep your feet dry through 931mm of rain in a week, then they should do the trick for the average urban dweller. That is the premise behind the multimedia campaign that Geox created to launch its new Amphibiox line [...] Tactics Subscribers Read More...

They Liked It

Social Media Campaigns, Technology Lab

More than 40 retailers made themselves even more likeable by offering special discounts and BOGO deals at Stockland Merrylands’ first Facebook Party.

Stockland Merrylands was pretty tight-lipped about the deals it would offer fans at its first Facebook Party. The Australian center kept the suspense high, right up until two hours before the party got under way. When details of the perks came o[...] Tactics Subscribers Read More...