Getting the Most of Facebook Ads

Facebook, Social Media Campaigns

Don’t waste your money on sidebar ads that just introduce your products. Use the space as calls to action and motivate your audience to start shopping.

The long-term goal of every product advertiser is simple: sell more products. When a customer to makes a purchase, they go through all the phases of the purchase funnel, a theoretical representation of all the cognitive events that leads a perso[...] Tactics Subscribers Read More...

It’s, Like, On Facebook

Facebook, Social Media Campaigns

Event updates, fashion pages, culinary updates, the premiere of your shopping center’s new series of commercials—they can all use a boost on the social network.

Centre Commercial Phoenix isn’t giving its customers much choice about whether or not they want to visit its Facebook page. The Mauritius center simply sends them there every time they choose to abide the “click here to find out what’s on�[...] Tactics Subscribers Read More...

No Coins Please, Just Tweets

Social Media Campaigns, Technology Lab

One tweet was enough to get a Hot Wheels car from TrojanOne’s high-tech Camaro-matic vending machine. Young Auto Show visitors were good with that.

Just a few months after Kellogg’s turned heads for allowing customers at its London pop-up Tweet Shop to pay for snacks with social media currency, Canada’s TrojanOne agency applied the same principal to a vending machine. This project ca[...] Tactics Subscribers Read More...

Wired and Ready

Social Media Campaigns, Technology Lab

Social Rush competition had participants face off in Web-based reality TV series that attracted more than 1.4 million viewers and promoted Orange’s mobile services.

Snap, click, text, post—online community leaders do that all the time. It didn’t take France’s Orange too much effort, then, to convince them to keep doing their thing on behalf of its Sosh brand of community-focused mobile services. The p[...] Tactics Subscribers Read More...

The Pentagon Goes Viral

Social Media Campaigns, Technology Lab

Mall helps its town shed its “Chatham Average” moniker with video campaign starring security guard and local rapper.

It took the Pentagon Shopping Centre (Pentagon) just one week to get 18,000 views on YouTube for “It’s a Rap!,” the two-minute video it released at the beginning of the year to restore consumer pride in the center and its hometown of Chath[...] Tactics Subscribers Read More...

Thumbs Up!

Social Media Campaigns, Technology Lab

Plaza Las Americas builds online audience offline, turning its property into Facebook Central to gain fans and public likes.

Plaza Las Americas had a lot of good news for its shoppers last year, and it chose Facebook as a central medium to deliver them. The Puerto Rican super-regional mall used the social media site to announce the arrival of nine new tenants last spr[...] Tactics Subscribers Read More...

Arm Yourself for the Battle of the Mind

Social Media Campaigns, Technology Lab

Branding and standout product promotions to battle the “store blindness” that a very digitized marketplace has triggered.

Let’s face it. Social media, and the Internet in general, are largely “blind” media. They can be frustrating, time wasting and inefficient. Entries and enquiries about wide-ranging but pertinent topics, products and services elicit countle[...] Tactics Subscribers Read More...

Does Your Online Presence Pass the Truth Test?

Social Media Campaigns, Technology Lab

Don’t kid yourself. Increasingly marketing-savvy consumers can spot phony shopper engagement, even online.

Ever heard of the “fakeosphere?” I’m sad to say it’s the fastest-growing marketing trend on the Internet. Yes, fake blogs (called "flogs"), fake Web news sites and fake testimonials. They look like the real thing, right down to comments [...] Tactics Subscribers Read More...

Fall Fashion Mashup

Social Media Campaigns, Technology Lab

Ala Moana is one shopping center that has decided to move on past the offline/online retail debate. It’s simply pursuing both at once.

General Growth Properties’ (GGP) Ala Moana center in Honolulu, Hawaii blended the online and brick-and-mortar environments last fall to create “Buzz Control,” a Twitter-based campaign that supported its Fall Fashion Event. Social media con[...] Tactics Subscribers Read More...

Gadgets For Cash

Social Media Campaigns, Technology Lab

By the end of 2013, some 717.5 million smartphones will have been shipped to consumers worldwide.

The predictions, which signal an annual growth of 45.1 percent in smartphone sales, come from the Worldwide Quarterly Mobile Phone Tracker study whose findings the International Data Corporation (IDC) recently released. This tells the story of c[...] Tactics Subscribers Read More...