5 Common IG Algorithm Myths Debunked

Instagram, Social Media Campaigns, Technology Lab

Sam O’Brien of Affise turns IG marketing confusion into strategy.

One of the main things that can impact an influencer’s social media engagement is the notorious Instagram algorithm. Renowned for its ever-changing rules, the algorithm has been a topic of discussion since Instagram stopped its chronological [...] Tactics Subscribers Read More...

Calling All Word Geek Mall Rats

Instagram, Seasonal Giveaways, Social Media Campaigns, Technology Lab

Could a Wordle club and competition series be in your shopping center’s future?

Well, we all could have predicted this one: Wordle becoming a theme for all sorts of retail events and giveaways. One mall developer jumped on the bandwagon recently and used the popular online game to boost its social media following.

Capit[...] Tactics Subscribers Read More...

007: The Fashion Trailer at Quartier DIX30

Facebook, Instagram, Social Media Campaigns, Technology Lab

The Canadian center’s promotional team gives its cinema a boost on social.

Stunts and style have always been the draws for fans of the James Bond film franchise, giving Quartier DIX30 (Brossard, Canada) a choice theme to promote both its retail stores and cinema's Ciné Club. While the blockbuster "No Time to Die" is [...] Tactics Subscribers Read More...

Up Next Is What’s Next in Fashion

Instagram, Social Media Campaigns, Technology Lab

PR veteran, Albert Ayal’s keen eye for innovative fashion is giving emerging designers a crucial boost.

Fashion lovers and specialist media editors are flocking to Up Next's Instagram page (@upnextdesigner) to feed their curiosity and stay ahead of style trends. Albert Ayal, a public relations expert with many years of experience under his belt, [...] Tactics Subscribers Read More...

Students Will Love This Meme-style Campaign

Advertising Creative Design, Design Studio, Instagram, Social Media Campaigns

There is no shortage of tech tools to help you communicate with young shoppers the right way.

Gen Zers have decidedly put their stamp on retail marketing. Brand promoters are not only flocking to platforms like TikTok to make their pitch but also adopting campaign visual styles that will appeal to the increasingly important clientele. T[...] Tactics Subscribers Read More...

This Mall’s Female Blog Means Business

Community Relations, Community Room, Instagram

If you’re going to launch a community blog, make it culturally relevant.

As the world shut down to deal with COVID, many women bore the brunt of the family balancing act. More than a year after the pandemic's outbreak, things haven't changed much, moving female multitaskers to turn to each other and their community [...] Tactics Subscribers Read More...

Whole Foods, Headspace Hit the Reset Button

Instagram, Social Media Campaigns, Technology Lab

From mindful eating to cooking with gratitude, the partners are championing a new relationship to food.

Whole Foods Market and Headspace have joined forces for one reason: Help their customers put mindfulness back on the menu, and they've chosen Instagram to deliver fresh content this spring.

The partners are offering Food for Mood, a series o[...] Tactics Subscribers Read More...

Selling Value, the T.J.Maxx Way

Instagram, Social Media Campaigns

The American department store positions itself with an Instagram game.

At each one of its consumer touchpoints, T.J.Maxx delivers one clear pitch: Its mission is to help customers get the most out of their budget, the merchandise that it sells, and ultimately life. This month, they have a chance to test that with w[...] Tactics Subscribers Read More...

Follow the Rainbow Brick Road

Instagram, Technology Lab

Sometimes visual cues are all shoppers need to make sense of a retail cluster.

The retailers located in Melbourne Central's ground-level Menzies Place don't have much in common in terms of products and services that they offer. They do, however, share a design feature: A colorful mosaic tile floor that's Insta-ready. Until[...] Tactics Subscribers Read More...