Marketgate Sees Return on Social Investment

Store opening is the hook for a boost to online engagement performance.

Last month, we told you that the redeveloped Marketgate shopping center was getting ready to unveil its new anchor tenant, a 31,000 sq.ft. Primark fashion concept store. It burst onto the Lancaster, UK, scene on August 24 following a social medi[...] Tactics Subscribers Read More...

Emporia’s Soft Facebook Launch

Facebook, Social Media Campaigns

Social network remains mall’s promotional platform of choice to engage customers well past its opening.

Long before it opened Emporia in October 2012, Steen & Strøm had already developed a following for its Swedish mixed-use, super-regional center. That was thanks to a soft launch that it orchestrated on Facebook. Emporia joined the social net[...] Tactics Subscribers Read More...

Shoppers Send Virtual Hugs via Facebook

Facebook, Social Media Campaigns

Facebook fans send out some love online for mall “huggers” to deliver to mall shoppers.

No need to give up on the warm and fuzzy side of Christmas, just because you’re in the Digital Age. Boulevard Shopping in Brazil made that case last year when it implemented a community relations program that delivered real hugs to mall shoppe[...] Tactics Subscribers Read More...

Getting the Most of Facebook Ads

Facebook, Social Media Campaigns

Don’t waste your money on sidebar ads that just introduce your products. Use the space as calls to action and motivate your audience to start shopping.

The long-term goal of every product advertiser is simple: sell more products. When a customer to makes a purchase, they go through all the phases of the purchase funnel, a theoretical representation of all the cognitive events that leads a perso[...] Tactics Subscribers Read More...

It’s, Like, On Facebook

Facebook, Social Media Campaigns

Event updates, fashion pages, culinary updates, the premiere of your shopping center’s new series of commercials—they can all use a boost on the social network.

Centre Commercial Phoenix isn’t giving its customers much choice about whether or not they want to visit its Facebook page. The Mauritius center simply sends them there every time they choose to abide the “click here to find out what’s on�[...] Tactics Subscribers Read More...

Merry Norte

Facebook, Social Media Campaigns

NorteShopping updates its holiday set with high-tech face tracking system, augmented reality and social media uploads.

Take a photo booth-type experience, mix it with Facebook and you get NorteShopping’s Merry Norte experience. Thanks to the marketing tech wizards at SIA Interactive and their Face Tracking solution, shoppers of the Portuguese mall got to pose [...] Tactics Subscribers Read More...

The Facebook Redesign Challenge

Facebook, Technology News

What’s in store for brands that rely on the social network to keep their online visibility high?

As of March 30, the new Facebook Timeline will no longer be optional. With the new format, users of the social network will find it easier to employ when it comes to organizing their information. At the same time, brands will have to reformulate[...] Tactics Subscribers Read More...

Anything? Really?

Facebook, Social Media Campaigns

Letting shoppers pick their own competition prizes might sound pricey, but it could be the way to boost sales in the long run.

It might sound risky, but the Arc shopping center in Bury St. Edmunds, UK ran a competition last September that allowed customers to pick their own prize from any shop. “The Snap It, Like It, Win It!” competition took place on Facebook, w[...] Tactics Subscribers Read More...