Kate Spade NY Welcomes Summer Early

Advertising Creative Design, Décor Themes, Design Studio, Facebook, Pop-Up Stores, Visual Merchandising

Shoppable Facebook posts are part of the fashion house’s seasonal marketing strategy.

First, there was The High Line in the Meat Packing District, then Brooklyn, and this weekend it will be the Tribeca Burrough's time to host Kate Spade New York's (Kate Spade) pop-up cabana. The American designer label is pulling off the outdoor[...] Tactics Subscribers Read More...

Mother’s Day Begins on FB @ Westfield Knox

Facebook, Sales Promotions & More, Seasonal Giveaways, Social Media Campaigns, Technology Lab

This year, online gift guides go beyond traditional retail categories to meet different lifestyle needs.

The marketers at Australia's Westfield Knox are aiming for an on-site Mother's Day traffic booster with their Facebook contest. Today at midnight is the deadline they've set for shoppers to enter to win one of two specially themed packs by expr[...] Tactics Subscribers Read More...

007: The Fashion Trailer at Quartier DIX30

Facebook, Instagram, Social Media Campaigns, Technology Lab

The Canadian center’s promotional team gives its cinema a boost on social.

Stunts and style have always been the draws for fans of the James Bond film franchise, giving Quartier DIX30 (Brossard, Canada) a choice theme to promote both its retail stores and cinema's Ciné Club. While the blockbuster "No Time to Die" is [...] Tactics Subscribers Read More...

Chasing Ghost Shoppers

Facebook, Social Media Campaigns

After a very quiet stretch, movie theaters and their planned blockbuster releases are once again helping to drive shopper traffic to malls.

The much-anticipated "Ghostbusters: Afterlife" movie won't hit theatres in Australia until New Year's Day, but retail marketers are already putting their own traffic-generating spin on it to get customers back shopping IRL. For one mall, the lu[...] Tactics Subscribers Read More...

Tricks, Treats, and Stories at 313@Somerset

Facebook, Sales Promotions & More, Seasonal Giveaways, Social Media Campaigns

Shoppers are invited to actively contribute to the retail center’s seasonal content.

313@Somerset's "Park & Perks" for all indeed makes it straightforward for shoppers to bag some deals this fall. Just visiting and spending sometimes as little as S$30 (US$22) at the Singapore mall is good enough for GWPs ranging from free parki[...] Tactics Subscribers Read More...

The Nostalgia Card? DSM Is Playing It

Facebook, Social Media Campaigns, Technology Lab

From fashion shopping to food favorites, memories are treasure troves for story branding and placemaking ideas.

With so many restrictions placed on their mobility and lifestyles, consumers have had to rely on their memories of more relaxing times to get through this past year. It's only logical then that retailers should be tempted to tap into nostalgia [...] Tactics Subscribers Read More...

What’s Next: Virtual Closet Tours

Facebook, Style Lounge, Viral Advertising

Pacific Place taps into local fashion talent to motivate shoppers to tackle their wardrobes.

The change in season hasn't been quite enough to get hordes of fashionistas testing their local mall's COVID-19 protocols. Pacific Place's virtual series just might. With so many consumers going around in circles at home, looking for projects t[...] Tactics Subscribers Read More...

There Are Sweet Returns to Be Had on FB

Facebook, Technology Lab

Place du Saguenay found a way to triple its Facebook organic reach, despite a tough post-holiday quarter.

Last winter was particularly harsh in Canada’s province of Québec, leaving shoppers even wearier than usual after the busy holiday season and making the task of engaging them tougher for malls like Place du Saguenay in Chicoutimi. Even using[...] Tactics Subscribers Read More...

Facebook Launches Brand Collabs Manager

Facebook, Social Media Campaigns

Brand marketers now have a new tool to leverage their social networks.

Influencer marketing is evolving from a side gig to a central strategy, and Facebook is doing what it can to move past its latest woes to take advantage of the trend. This week, it released a new tool, a Brand Collabs Manager, which is meant to [...] Tactics Subscribers Read More...

Urbery, Unilever Run #DoughToDoor Service

Facebook, Social Media Campaigns

Peckish customers can order their frozen treats via Facebook Messenger.

It's three o'clock in the afternoon. You need a little pick-me-up treat to help you through the rest of your workday. A walk to the neighborhood cafe? Tempting. Using Facebook for curbside ice cream delivery? Better. That's the consumer pattern [...] Tactics Subscribers Read More...