What’s Next: Retail by Appointment

This Canadian provider’s “phygital” retail app helps operators tell browsers and shoppers apart.

Line-ups are safe, orderly, and the most obvious way to control the flow of traffic in and out of stores and commercial centers. There's just one problem: Shoppers don't like them.

The folks at Canada's Booxi believe there's a better way to [...] Tactics Subscribers Read More...

This Way to the Mall…via the Web

Mall Websites, Technology Lab

Belong by Stockland is a temporary online lifestyle destination, but the concept has long-term potential.

If the home is where it's at right now for shoppers, then there's no point in pressuring them to get out before they're ready. Stockland's marketing team prefers to remind them of what they've been missing lately and can start enjoying again, a[...] Tactics Subscribers Read More...

5 Steps to Marketing Success Post COVID-19

Technology Lab

You guessed it, digital marketing will reign supreme once retail business resumes.

A February Market Trends 2020 survey of chief marketing officers (CMOs) with experience across both Fortune 500 and emerging brands shows the strong continuing trend toward digital advertising, with 80% of CMOs expecting to increase digital spe[...] Tactics Subscribers Read More...

Wedding Biz Is Way Down, but Not Out Yet

Mall Websites, Technology Lab

Would-be brides and grooms might have to alter or postpone their wedding, but the big day still requires planning.

Face masks aren't likely the first items that engaged couples would have put on their bridal shopping lists two months ago, but people adapt. After the shock of a socially distanced Easter, the reality of dissolving wedding plans is setting in.[...] Tactics Subscribers Read More...

Mirvac Has All the Basics Covered

Customer Service, Mall Websites, Technology Lab

The Aussie commercial developer launched an online marketplace for centers in New South Wales, Queensland, and Victoria.

Whether they're trying their hand at baking or need a refill on fresh java beans for their daily home-office break, shoppers can still rely on their local Mirvac Retail (Mirvac) center traders to take care of them. The developer's promise comes[...] Tactics Subscribers Read More...

These Tweets Help Feed the Hungry

Charity Partnerships, Community Room, Social Media Campaigns

Following successful initiatives in Calgary and Ottawa, it’s Mississauga’s turn to help its local food bank fund emergency operations during COVID-19.

It's easy to see a company's COVID-19 tweet as a PR tactic, but the message that the CEO of Paramount Fine Foods posted online a couple of weeks ago means a lot more than that. Every retweet of his pledge is providing meals to eight hungry peop[...] Tactics Subscribers Read More...

John Lewis: Community Relations 101

Customer Service, Technology Lab

The COVID-19 crisis is a golden opportunity to communicate more, not less, with retail partners and the public.

Department stores are by way of their merchandise and service mix involved in every aspect of consumers' lives—their families, health, work, hobbies, and more. While these shoppers are trying to (or being forced to) do the right thing and sta[...] Tactics Subscribers Read More...

10 Reasons to Still Post on Social Media

Social Media Campaigns, Technology Lab

PR expert, Heather DeSantis says you should also keep pitching stories to the media.

With the current recession, coronavirus, and uncertainty, businesses are trimming down on expenses and even choosing not to stay active or be present on social media. I believe this is the biggest mistake any business or brand can make right no[...] Tactics Subscribers Read More...

VANS: There for Shoppers (Bouncing) Off the Wall(s)

Technology Lab, Viral Advertising

Leave it to the irreverent brand to come up with content that’s relevant, entertaining, and memorable.

Here's a creative handwashing interlude, courtesy of VANS. The skateboarding-inspired footwear, fashion, and accessories brand produced a series of "Wash-N-Watch with…" videos to remind its fans to properly wash their hands for at least 20 se[...] Tactics Subscribers Read More...

FrontRunner Presses the Digital Ad Reset Button

Community Room, Technology Lab

As client retail brands put their ad plans on hold, this Canadian tech firm is putting its digital network to CSR use.

It took FrontRunner Technologies just 24 hours to turn its WindowFront tool from idea to reality and it's now ready to help educate and inform Toronto residents on COVID-19. The Canadian company's messaging platform, whose digital displays are [...] Read More...

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