These Deals Are Just for Online Shoppers

Apps, Sales Promotions & More, Technology Lab

Uniqlo’s Canadian anniversary sale is taking place on its website and on mobile.

Uniqlo won't be serving shoppers branded cupcakes to mark its Canadian anniversary. Instead, it's holding an online sale and delivering deals on new seasonal apparel and accessory styles to shoppers who buy merchandise either on its Web portal [...] Tactics Subscribers Read More...

3 Keys to a Flawless E-comm Experience

Mall Websites, Technology Lab

With retail landlords needing to collaborate with their tenants more than ever, delivering a quality B2B e-commerce experience is crucial.

It’s no secret that the pandemic has made digital channels a mainstay of revenue growth. E-commerce businesses are booming and those that were already leaning into digital are thriving. Conversely, companies that lacked the infrastructure for[...] Tactics Subscribers Read More...

Need a Mall Table? Book Ahead

Apps, Food & Beverage

One German shopping and leisure destination is now serving diners like arena sports fans.

If you think that enjoying an evening meal at the mall doesn't count as dining, you're about to eat your words because the number of similarities with high-street restaurants is growing, starting with table bookings.

Despite COVID-19 seeming[...] Tactics Subscribers Read More...

Fashion Retail Browsing, Inspired by Netflix

Apps, Mall Websites, Technology Lab

Beyond protective masks and hand sanitizers, what your shopping center and its tenants need is a good consumer data algorithm.

You watch a couple of Spanish miniseries on Netflix and suddenly your entertainment browser is flooded with suggestions of similar shows. Sound familiar? Well, this type of algorithm-backed engine is coming to a fashion boutique near you. With [...] Tactics Subscribers Read More...

Social Influence on Display at Uniqlo

Apps, Social Media Campaigns, Technology Lab

Heading back to the future is what Uniqlo had in mind for its latest destination store.

It will be some time before retail analysts can determine whether Uniqlo's latest visual merchandising and sales promotion concept is a major leap into the industry's phygital future or merely the case of a brand giving in to a shoppertainment [...] Tactics Subscribers Read More...

CF Tools Up for Uncertain Times

Apps, Technology Lab

LiVE by CF was created as a be-ready-for-anything retail app, even in the midst of pandemic times.

The word live is a loaded one in the field of communication. It always suggests assuming a significant amount of risk for the benefit of responsiveness to whatever is going on in the world at any given time. It's only fitting that Cadillac Fair[...] Tactics Subscribers Read More...

Once Again, It All Comes Down to Data

Apps, Technology Lab

Plaza Holdings relies on custom technology to rebuild its centers’ traffic safely.

Reserving a table for two at a local restaurant is child's play using today's many specialized apps. At Plaza Las Americas and Plaza del Caribe in Puerto Rico, would-be visitors are also using their mobiles to reserve their spot to shop. That's[...] Tactics Subscribers Read More...

App Power to the People

Apps, Technology Lab

Following a successful test in Tempe, the tech firm is applying its app-based retail sales solution to Tucson and the greater Pima County.

It's up to consumers how wide they wish to reopen their wallets and for what, but a new private/public partnership might demonstrate that there's no harm in making it easier to pry them by bringing shoppers and businesses in their communities c[...] Tactics Subscribers Read More...

Why You Must Act Digital Before It’s Too Late

Contributors, Shopping Center Business, Technology Lab

COVID-19 has only stressed the need for meaningful virtual interactions with customers and employees.

Sometimes businesses neglect marketing initiatives that will benefit them long term for the sake of doing what’s most expedient. And unpredictable events, like the current COVID-19 pandemic, make it painfully clear that we must prioritize dig[...] Tactics Subscribers Read More...

FB Frames for the Times

Social Media Campaigns, Technology Lab

At The Base, retail reopening, even partially, calls for a celebration.

Don't sweat the small stuff but be grateful for little miracles, like the retail industry inching its way back to regular trading. At The Base, it's reason enough to rally shoppers and take a moment to acknowledge and reward resilience through [...] Tactics Subscribers Read More...