This Mall’s Female Blog Means Business

Community Relations, Community Room, Instagram

If you’re going to launch a community blog, make it culturally relevant.

As the world shut down to deal with COVID, many women bore the brunt of the family balancing act. More than a year after the pandemic's outbreak, things haven't changed much, moving female multitaskers to turn to each other and their community [...] Tactics Subscribers Read More...

Whole Foods, Headspace Hit the Reset Button

Instagram, Social Media Campaigns, Technology Lab

From mindful eating to cooking with gratitude, the partners are championing a new relationship to food.

Whole Foods Market and Headspace have joined forces for one reason: Help their customers put mindfulness back on the menu, and they've chosen Instagram to deliver fresh content this spring.

The partners are offering Food for Mood, a series o[...] Tactics Subscribers Read More...

What’s Next: Buildings as Gaming Consoles

Technology Lab, Technology News, What's Next Market Focus

CLOU Architects prioritized an omnichannel consumer experience to design this mall’s digital facade.

It's easy to be mesmerized when looking at the high-tech facade of UNIFUN Tianfu Chengdu (UNIFUN – Chengdu, China). With its multimedia features and a stocky Rubik's Cube-like architecture, the 457,466 sq. ft. community mall pops amid a grey [...] Tactics Subscribers Read More...

Another lockdown? Not for Malls Open Virtually

Customer Service, Sales Promotions & More, Technology Lab

Polo Ralph Lauren among one UK center’s tenants offering exclusive deals to virtual shoppers.

The idea of a virtual and interactive mall was a little out there just a few years ago. But some 15 months into this COVID pandemic, that idea has morphed into a concrete plan for properties with a robust digital infrastructure and tech-savvy t[...] Tactics Subscribers Read More...

Easter Treats Are at Shoppers’ Fingertips

Apps, Technology Lab

Regardless of the tweaks to programming, egg hunts are still a thing this year.

Nobody will need rubber boots or gloves to stomp around outdoors looking for Easter eggs if a western Canadian mall has anything to do with it. All that it requires from participants in its hunt this year is a mobile phone loaded with a Virtual[...] Tactics Subscribers Read More...

5 AI Trends That Will Shape Your Biz in 2021

Technology Lab, Technology News

The year 2020 will go down in history for a variety of dubious reasons. But some companies will look back and triumphantly proclaim that it was the year they finally adopted artificial intelligence (AI) to grow their business. That's important [...] Tactics Subscribers Read More...

5 Tips to Avoid Influencer Marketing Disasters

Social Media Campaigns, Technology Lab

Common traps include ballooning fees and unchecked influencer misbehavior.

Influencer marketing campaigns exploded for brands and companies during COVID, with their powerful ability to reinforce customer loyalty, give inspiration for increased product usage, attract new demographics of customers, and drive e-commerce[...] Tactics Subscribers Read More...

Is It Time for Eateries to Get More Social?

Social Media Campaigns, Technology Lab, Viral Advertising

Service firm uses its expertise and a dedicated marketing platform to sustain foodie habits.

In the heat of the action and at the head of a fast-moving brigade is where chefs feel most at home. The COVID-19 pandemic, however, is threatening to throw a growing number of them out of the kitchen. A team of logistics experts believes that [...] Tactics Subscribers Read More...

Has Your Social Shopping Party Started?

Apps, Technology Lab

Keen online shoppers are social animals and Verishop has got them pegged.

The smiles and laughs seemed a little forced for many who celebrated the holidays under fun-hindering restrictions last month. It underscored just how much people were—and still are—in need of connection. That notion is what retail destinat[...] Tactics Subscribers Read More...

Local Retail Searches Just Got Easier

Apps, Technology Lab

A South African tech company has made app-based look-ups a little quicker for users.

Speed and ubiquity are desirable traits in omnichannel marketing so when an advertising tech provider says it can eliminate steps for consumers looking for businesses in their community, someone is bound to pay attention.

Vicinity Media (Joh[...] Tactics Subscribers Read More...