Metropolis Style

Metropole is building loyal customer base by inclining shoppers towards its lifestyle publication.

www.Metropole.cz/en Metropole Zlicín (Metropole) in Prague, Czech Republic, is building consumer loyalty by getting shoppers hooked on its Metropolis Magazine. The lifestyle publication, which covers everything ranging from fashion to fitnes[...] Tactics Subscribers Read More...

TV Ads on Demand

Mall Websites, Technology Lab

Blanchardstown creates 10th anniversary celebration ad to get shoppers to visit and enjoy shopping at the centre.

To celebrate its 10th anniversary, Blanchardstown Centre in Dublin, Ireland, created a TV spot that would urge shoppers to visit. But instead of hoping that enough of its core audience would be tuned in whenever its spot ran, the centre posted t[...] Tactics Subscribers Read More...

Eighties Flashback

Mall Websites, Technology Lab

TV ad series plunges Farsta Centrum shoppers back into the greedy world of Dallas soap opera and its juicy storyline.

The 80’s won’t be remembered for moving fashion forward yet for fans of the TV soap opera genre, these were the golden years. Dynasty, Falcon Crest and Knots Landing ruled America’s prime-time slots with their twisted tales of romance and [...] Tactics Subscribers Read More...

STEP to Outer Space

Entertainment, Special Events, Technology Lab

Orlando Fashion Square Mall enclosed students in a space station simulator for 45 hours, while others acted as flight directors, communicators, engineers, specialists, and tour guides.

Florida's Orlando Fashion Square Mall recently had its shoppers eagerly exploring the heavens as it staged an extensive mission to outer space. The mall's mission astronauts, who participated in the 45-hour space simulation, were students, grade[...] Tactics Subscribers Read More...

Moving Blogging Forward

Fashion Blogs, Mall Websites, Style Lounge, Technology Lab

Rosedale Center launched a blog site, staffed by a trend expert, in order to stay in touch with shoppers and promote hot sales.

You'd have to be a caveman to have missed that the blog phenomenon is sweeping the Internet. Short for Web Log, a blog is a publicly accessible online diary covering any number of topics as determined by its creator, and in some cases, by its re[...] Tactics Subscribers Read More...

Tracking Santa

Entertainment, Special Events, Technology Lab

NORAD celebrated the 50th anniversary of its Track Santa programme through a partnership with The Macerich Company.

This Christmas Eve should be a restful night for children across the United States. They’ll go to bed knowing that Santa has arrived safe and sound after his long journey from the North Pole. It’s all because The North American Aerospace Def[...] Tactics Subscribers Read More...

Sixty-seconds to Entertain and Inform

Sales Promotions & More, Technology Lab, Technology News

Hazelton Lanes has recently developed a new campaign of informative and entertaining interstitials. They’re a series of 60-second television programs designed to appeal to a primary audience of affluent women aged 35 to 54 years, appearing to be editorial rather than commercial.

Downtown Toronto’s upscale Hazelton Lanes has recently developed a new campaign of informative and entertaining interstitials. They’re a series of 60-second television programs designed to appeal to a primary audience of affluent women aged [...] Tactics Subscribers Read More...

Welcome Aboard the Info Pod

Sales Promotions & More, Technology Lab

Interactive technology is sparking all sorts of creative marketing innovation.

Necessity is the mother of all invention. The old proverb couldn’t be more relevant than in this technology-infused era. New technologies are being introduced daily, effectively reinventing the rules for shopping centre marketers, regardless o[...] Tactics Subscribers Read More...

There’s A Whole Lot Of Buzz Going On

Customer Service, Technology Lab

New technology finding its place within the shopping center environment is not only an absolute given, it’s a burgeoning fact. From fantastical digital display to wireless hot zones to interactive retailers, the future is definitely here at a shopping center near you.

Google the word ‘technology’ and you'll return more than 283 million results. There’s no denying it. That’s a whole lot of buzz. But wading through the specifics of each new technological advance and how it might apply to you and your sh[...] Tactics Subscribers Read More...