Addicted to Style

Brent Cross launched a website for those interested in fashion, featuring seasonal trends and gift voucher details.

Brent Cross in London is pushing its personal styling service in a big way. The shopping centre has launched TheFashionFix.co.uk, a site entirely dedicated to the service and where fashionistas as well as the style impaired will find all the [...] Tactics Subscribers Read More...

The Men’s Club

Style Lounge, Technology Lab

Unirea Shopping Center, Romania, gives men a helping hand when it comes to shopping.

www.UnireaShop.ro Let’s face it, men don’t like to waste time in shops. They may like to browse for merchandise, but rarely will they last too long wandering aimlessly amidst seemingly endless aisles. That’s why Unirea Shopping Center ([...] Tactics Subscribers Read More...

Wish & Win

Mall Websites, Technology Lab

Queensmere Observatory catered to a multi-ethnic clientele with its electronic communications campaign.

More than 1,800 shoppers headed to Queensmere Observatory in Slough, UK, last holiday season for a chance to reconnect with loved ones living abroad. From 13th through 15th December, the shopping centre and event management specialist, Zanadu[...] Tactics Subscribers Read More...

Find Your Go

Social Media Campaigns, Technology Lab

Taubman Centers launches back-to-school campaign with event where students can create their own personalized avatar.

Have you created your own avatar lately? An avatar is a virtual cartoon-like representation of a person that, in many cases, can also walk and talk online. It's a toy of the latest Web 2.0 environment that has online surfers talking, both virtua[...] Tactics Subscribers Read More...

Mother Nature’s Little Helpers

Mall Websites, Technology Lab

GaiaShopping is inviting children to join the EcoMiúdos programme and set off on a mission to save the environment.

www.GaiaShopping.pt In line with its sustainability mandate, and to encourage customers to implement good environmental practices, GaiaShopping developed the children-focussed and community minded EcoMiúdos programme, inviting all children i[...] Tactics Subscribers Read More...

Brookfield’s B.E.S.T.

Mall Websites, Technology Lab

Brookfield Properties uses its online presence to communicate the company’s commitment to being environmentally friendly.

www.BrookfieldProperties.com Brookfield Properties main Website plays a major role in communicating the company’s commitment to minimizing its environmental footprint and promoting the use of efficient management systems and tenant practice[...] Tactics Subscribers Read More...

Inspired Reading

Mall Websites, Technology Lab

Lakeside’s seasonal magazine has an influential presence on the Web and is backed up by the NTXbook Media technology.

www.Lakeside.uk.com With a name like Inspired, Lakeside’s consumer magazine can’t afford to be dry and static. And it isn’t. The UK shopping centre’s seasonal magazine has a dynamic presence on the Web, supported by technology that US[...] Tactics Subscribers Read More...

Working the Angles

Mall Websites, Technology Lab

Freeport develops a German language version of its website to encourage visits from the Austrian residents.

www.Freeport.cz/de Freeport’s Chvalovice-Hate designer outlet centre may be in the Czech Republic, but its proximity to Austria makes it a viable destination for shoppers on both sides of the border. To encourage Austrian residents to vi[...] Tactics Subscribers Read More...

Online for the Holidays

Mall Websites, Technology Lab, Technology News

Shopping centers harness the power of the Web to make Christmas campaigns more dynamic and enhance sales productivity.

Christmas is a highly sensory experience for consumers. The smell of freshly baked gingerbread, the sounds of strolling carolers, the brightly decked halls—these all play an important role in getting consumers in the mood to trim the tree, spe[...] Tactics Subscribers Read More...

Oh La La!

Mall Websites, Technology Lab

Les Galeries Lafayette’s multilingual website says it all about the legendary souvenir shop.

www.GaleriesLafayette.com Les Galeries Lafayette, the legendary department store on Hausmann Boulevard in Paris, didn’t need any elaborate gimmicks to give its Website a sense of classic Parisian chic. The store’s homepage shows the silho[...] Tactics Subscribers Read More...