Pop That Corn!

Customer Service, Entertainment, Technology Lab

A look at a child-minding area, complete with a mini movie theatre.

CenterWest in Graz, Austria has a nifty alternative to traditional storytime at its Kinderland play area. The center runs a mini movie theatre where children ages three through 12 can watch popular films. The Kinderkino is open weekdays from [...] Tactics Subscribers Read More...

Web Watch: MetroGnome Vodcasts Go Live

Entertainment, Mall Websites

MetroCentre’s MetroGnomes get their own video podcasts online.

http://www.the-metrognomes.co.uk MetroCentre has given its MetroGnomes costumed characters some star appeal with a new Website that agency Robson Brown created. The U.K. mall’s beloved Herbert, Sherbert, Maggot and Rusty now have their o[...] Tactics Subscribers Read More...

PPMs: Making the New Methodology of Radio Station Rankings Reporting Work for Your Center

Technology Lab, Technology News

Unraveling the mysteries of buying radio advertising.

By Christine Kupczak & Anne Morse Buying radio advertising can sometimes be a mystery to many of us marketing directors. Not only is it complex in terms of calculations, ratings and cost per point, but radio station account executives also in[...] Tactics Subscribers Read More...

Web Watch: Simply Irresistible

Social Media Campaigns, Technology Lab

Axe launches a Valentine’s Day-themed website to promote its new fragrance.

Axe, the men’s grooming product brand, is continuing its mission to make young males irresistible objects of desire. You’ve probably already seen the Axe TV commercials, which are as precise as they get in their ability to target a specific [...] Tactics Subscribers Read More...

Working It Together

Leasing, Shopping Center Business, Technology Lab

Marketing and Leasing join forces to boost productivity.

Anyone who still believes that marketing and leasing can operate completely independently from each other will soon hit some major career roadblocks in the shopping center industry. With every square inch on a center's property up for rent to re[...] Tactics Subscribers Read More...

Bridging the Cultural Divide on the Web

Mall Websites, Technology Lab, Technology News

A Q&A with Huiping Iler, founder, president and CEO of WinTranslation.com.

Tactics: How aware are companies of the need for Website internationalization?

Web internationalization is the process of modifying a Website so that it can easily be adapted to specific local languages and cultures, whether through translation[...] Tactics Subscribers Read More...

The Big Chase

Customer Service, Services, Technology Lab, Technology News

Shopping centers increasingly rely on partnerships and sponsorships to stretch their marketing budgets, improve profitability and enhance the shopping experience.

Technological advances have enabled malls and their new partners to offer shoppers memorable experiences It’s November 23, 2007. You’ve completed a hectic day of holiday shopping at Mall of America (MOA). All you want to do is go home, pu[...] Tactics Subscribers Read More...

The Technical Challenge

Customer Service, Services, Technology Lab

Consumers are all over new technologies but malls have been slow to respond. Now shopping centers are getting in the game with wireless promotions and searchable websites.

New technologies are everywhere, whether you realize it or not. In many cases, cutting edge technology is built right into the very bones of the mall. When Forest City Enterprises decided to host the MAXI winning program, Symphony in Lights at i[...] Tactics Subscribers Read More...

Catch the Wave

Social Media Campaigns, Technology Lab

Canada’s Marché Central got shoppers engaged with an interactive online contest.

Shoppers in Montreal, Canada, were busy picking out gifts online this past Christmas season and Marché Central couldn’t have been happier. From 19th to 24th December, Marché Central ran the Catch the Wave interactive online contest, which ga[...] Tactics Subscribers Read More...

Catching On: A Q&A on Web-based Communication

Social Media Campaigns, Technology Lab

Kathryn Tector and Cynthia Vossah of Canada’s T4G share their views on the growing importance of social media in retail marketing.

Q: What is the current state of consumer communications in the retail sector?

A: Some retailers have been successful in shifting their communications strategy from product focused to emotion focused. With so much choice for where consumers cou[...] Tactics Subscribers Read More...