Make Your Holidays Social and Successful

Social networking platforms such as Facebook and Twitter can enhance consumer engagement and loyalty.

One thing I have learned in the retail real estate development world is that the speed at which things are done can be the difference between success and failure. That’s true whether you’re talking about the approvals on site plans, the sign[...] Tactics Subscribers Read More...

Alive And Teaching

Gift Cards, Seasonal Giveaways, Social Media Campaigns, Sustainability

Placentia Town Center’s illustrative character, Holly Green, came to life as a real person to hand out goodies to holiday shoppers.

Placentia Town Center’s illustrative character, Holly Green, came to life as a real person to hand out goodies to holiday shoppers last year. With the help of Santa’s elves, Holly walked around the California open-air center for a few hou[...] Tactics Subscribers Read More...

The Sweet Smells of Spring

Mall Websites

Place Longueuil designed scent-infused scratch-and-win cards which gave customers whiffs of spring—including citrus, lilac, and spring breeze.

Canada’s Place Longueuil had some fun with shoppers earlier this spring when it held its scratch-and-win contest. With the help of Proulx Communications, the mall designed a series of scent-infused cards that participants could scratch to g[...] Tactics Subscribers Read More...

Radio Days

Technology News

MySpace Canada users can now listen live to over 50 Corus Entertainment radio stations.

http://www.MySpace.com/Radio MySpace Canada users can now listen live to more than 50 radio stations across the country thanks to a new partnership between the social networking portal, Corus Entertainment and StreamTheWorld. Launched on A[...] Tactics Subscribers Read More...

About Town

Mall Websites

On its website, Bal Harbour Shops offers shoppers a place to find an up-to-date calendar and recaps of past events.

Forget the static special event rosters. As Bal Harbour Shops has proven, it’s a lot more alluring to present your lineup in People Magazine style. The upscale Florida lifestyle center created Scene & Be Seen on its Website, a place where s[...] Tactics Subscribers Read More...

Love that Denim

Social Media Campaigns, Style Lounge

Jeanswest gives shoppers a chance to win a trip to Paris, in return for their admissions of love for denim.

http://www.JeansWest.com.au/Denim-Love-Affairs.html Want to win a trip to Paris? You could if you’re currently living in Australia or New Zealand and are willing to spill the beans on your denim love affair to Jeanswest. From May 2 throu[...] Tactics Subscribers Read More...