The Technology Report

Apps, Sales Promotions & More, Technology Lab, Technology News

New marketing technology has brought retailers and shopping centers closer to their customers. We take a look at some of the best examples of marketing technology in action.

New marketing technology has brought retailers and shopping centers closer to their customers. But beyond the ability to deliver improved customer service, expanded entertainment offers and a more customized overall experience, these new tools a[...] Tactics Subscribers Read More...

Small Planet, Big Feet

Apps, Mall Websites, Sustainability

Place des Halles helps shoppers measure their eco-footprints, and offers tips to make them smaller.

Any diet expert will tell you that the first step to curtailing voracity is to become conscious of the quality and quantity of food you consume. The sustainability team at Place des Halles in Strasbourg, France seems to think that adopting a gre[...] Tactics Subscribers Read More...

Music to Shoppers’ Ears

Mall Websites, Sales Promotions & More

Germany’s CentrO adds promotional offers to its website, along with some entertainment value.

While economists are sifting through their reports for the slightest sign of an economic rebound, Germany’s CentrO is working every angle of the downturn. Its latest marketing idea is to address shoppers’ spending concerns by turning their o[...] Tactics Subscribers Read More...

Let’s Get This Party Started

Mall Websites

Not taking any chances, Bluewater launches its Yuletide website and allows for bookings well in advance.

Bluewater isn’t taking any chances with this year’s holiday shopping season. The UK center already has its Yuletide Website up and ready to take bookings for its Ice Palace Christmas and New Year’s Eve venue. Themed evenings, live entertai[...] Tactics Subscribers Read More...

Soothing Words

Sales Promotions & More, Technology Lab

The City of Edinburgh, Scotland, introduces podcasts focused on Christmas shopping.

The City of Edinburgh, Scotland, did its best to take the “what to do, where to go, what to get” stress out of holiday shopping last year when it introduced its Edinburgh Christmas Shopping Podcast. Downloadable for free from the Edinburg[...] Tactics Subscribers Read More...

Full Motion Blogging

Fashion Blogs, Mall Websites, Social Media Campaigns

Plaza Las Americas keeps shoppers’ styles up-to-date with a video fashion blog.

If Facebook is indeed becoming so 2008, then some might say so are text blogs. Right or wrong, Plaza Las Americas is looking ahead, keeping its Web visitors updated on the latest styles through a video fashion blog. Hosted by Desirée Lowry, Mis[...] Tactics Subscribers Read More...

For the Experience

Mall Websites, Sales Promotions & More

ION Orchard promotes its launch by inviting customers to take a test and win prizes.

ION Orchard, which is due to open in Singapore on July 21, is inviting future customers to test their ION DNA and try to win prizes. A lucky few could win one of three prizes offered in five categories: a SGD$300 (approx $200) spree at Topshop/T[...] Tactics Subscribers Read More...

iGiving

Fundraisers, Social Media Campaigns

The Salvation Army makes the most of the web (including social media) when it comes to donations.

The Salvation Army is one of several charitable organizations that are using every online means possible to heighten awareness for their cause and keep donations coming in, despite the global financial crisis. It has its own TV channel on Youtub[...] Tactics Subscribers Read More...

Mag Appeal

Sales Promotions & More, Technology Lab

Centers discover the value in advertising with magazines – both in print and online.

As a recognized lifestyle authority, Canadian House & Home enjoys a steady following online as well as on newsstands. Businesses that are eager to promote their brands to such a loyal audience now have the opportunity to not only place advertise[...] Tactics Subscribers Read More...

Tasty Temptations

Mall Websites

Shiodome City Center of Japan utilizes a straightforward website layout to help users find the stores that they seek.

Columns and tables might not be the most exciting concepts for Website design, but sometimes that’s what you need to help shoppers make sense of your center. Japan’s Shiodome City Center came up with a straightforward way to present its food[...] Tactics Subscribers Read More...