Fashion in 3D

Mall Websites, Technology Lab

Complexe Les Ailes added a new dimension to its category marketing strategy when it launched a 3D campaign to present the spring’s fashion trends.

The campaign posters that Canada's Complexe Les Ailes place on its three levels revealed new looks in 3D, turning browsing into a whole new experience for shoppers. With the free 3D glasses they could pick up on-site, visitors discovered seven n[...] Tactics Subscribers Read More...

Eyeballing Market Share

Technology Lab, Technology News

Out-of-home advertising market research project has firm literally tracking the movements of shoppers’ eyeballs to see what catches their attention at the mall.

No more counting eyeballs, advertising experts will tell you. But nobody said anything about tracking them, until now. Fittingly, EYE Corp. was the firm that commissioned Access Testing to conduct a new out-of-home advertising study this past Ju[...] Tactics Subscribers Read More...

A Timely Service

Sales Promotions, Technology Lab

CouponSherpa.com lists holiday shipping deadlines for Christmas along with its selection of coupons.

With so many consumers doing their holiday shopping online, CouponSherpa.com came up with a nifty service idea: a simple page on its website where it lists holiday shipping deadlines for Christmas 2009. Visitors to the site can view a roster [...] Tactics Subscribers Read More...

Eye on the Summit

Technology Lab

Brands like First Ascent and Patagonia have gone beyond selling products to virtually and literally breaking new trail for their customers.

If you want to take your online branding to the next level, have a look at what outdoor gear manufacturers are doing. Brands like First Ascent and Patagonia have gone beyond selling products to virtually and literally breaking new trail for thei[...] Tactics Subscribers Read More...

Flippin’ Fashion

Style Lounge, Technology Lab

Masonville Place’s video contest drew a crowd of contestants by offering higher-end loot.

The trouble with retail contests isn’t that they’re a dime a dozen. It’s that too many of them fail to inspire in the loot department. Not so at Canada’s Masonville Place. The prospect of winning a free Flip video camera was alluring eno[...] Tactics Subscribers Read More...

P-E-A-C-E, Peace!

Technology Lab

Gap develops a holiday mini-site to promote its cause—and its brand.

There was Mac vs PC; now the greeting card vs. e-greeting battle is brewing. Gap is clearly on the e-greeting side. It has developed a holiday mini-site to promote its cause—and its brand. CheerFactory.com has one purpose: encouraging consu[...] Tactics Subscribers Read More...

Squeaky Clean

Sales Promotions, Social Media Campaigns, Sustainability, Technology Lab

Volkswagen’s TDICurious.ca aims to educate consumers about clean diesel and its benefits.

Volkswagen (VW) is one of those brands that have managed to inspire a sub-culture that current customers relish and potential ones aspire to experience. A case in point is the current fancy for the company’s TDI line of clean vehicles, whose n[...] Tactics Subscribers Read More...

Chief_TwELF on the Case

Mall Websites, Social Media Campaigns

Simon takes to Twitter, represented by the TwELF in Chief, and launches a Christmas Countdown micro-site.

Simon’s Web-savvy elves are busy keeping shoppers’ abreast of the special events, promotions and text-to-win contests taking place this holiday season at malls across America. The TwELF in Chief has already sent out more than 200 tweets on T[...] Tactics Subscribers Read More...

Holiday Wordsmiths

Mall Websites, Sales Promotions & More, Seasonal Giveaways

Capilano Mall’s mystery word contest has shoppers explore its website, then draws them in to its physical location.

The Internet vs. brick-and-mortar debate is losing some of its relevance now that retailers and malls have fully embraced the idea of communicating and trading with consumers online. Capilano Mall keeps one marketing arm in each environment with[...] Tactics Subscribers Read More...

Front Row Seats Redefined

Special Events, Technology Lab

Step into the very real world of virtual events: a Q&A with Joerg Rathenberg, Senior Director of Marketing, Unisfair.

Q: What is the advantage of hosting a virtual event vs. a physical one?

A: For organizers, virtual events are a more economical way to bring thousands of attendees because they don’t have to contend with renting space, f&b or giveaways, and a[...] Tactics Subscribers Read More...