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Shop Shape

Apps, Technology Lab

Kanyon managed to attract 6,000 customers to its Kanyon Fit app, which tracks everything from their daily calorie intake to their exercise regime.

Just how buff can you get during two hours of shopping at Kanyon? No, we don’t know either. But you would if you’d been at the Istanbul, Turkey center last fall year, among the adepts of “Kanyon Fit,” a fitness app that the center deve[...] Tactics Subscribers Read More...

The Twitter Test

Technology Lab, Technology News

College professor uses Twitter to test the emotional impact and effectiveness of commercials that aired during the Super Bowl.

Piyush Kumar, a marketing professor at the University of Georgia’s Terry College of Business, thinks he might have found a way to use social media to gauge the effectiveness and emotional impact of advertising. For his first high-profile test,[...] Tactics Subscribers Read More...

Luxe Blogging

Social Media Campaigns, Technology Lab

Westfield London’s The Village luxury enclave acts as an online gateway to retailers’ social media feeds

Keeping up with social media life is turning into a full-time job, as more brands strive to generate word-of-mouth advertising online. The Village, Westfield London’s luxury enclave, has made the task a little less daunting for shoppers by [...] Tactics Subscribers Read More...

The Mall Games

Mall Websites, Technology Lab

Artea Shopping Centre’s online game lets customers assume different mall staff roles to score free movie passeswe

Artea shopping center in Leioa, Spain doesn’t give out prizes to just anybody. Only those who can prove that they are the best mall employees should aspire to earn Artea’s coveted prizes: free movie passes for two at Cinesa Artea. These aren[...] Tactics Subscribers Read More...

The Memory Boosters

Technology Lab, Technology News

Newad’s $8 million investment will see 3,500 additional digital billboards pop up in retail and entertainment venues in major Canadian markets.

If you want consumers to recall your brand, you have to follow them wherever they go. Yes, even to the washroom. That’s what Newad, a Canadian-based out-of-home advertising agency is doing. It is currently adding 550 new-generation digital boa[...] Tactics Subscribers Read More...

The Hypnotyzing Potion

Technology Lab, Technology News

With its skyscreen, The Place has gained an additional entertainment venue whose focus and purpose it can change anytime it wants.

The rumor mill was active this past November 21 in the central business district of Beijing, China. As the story goes, an unidentified man drove up to The Place shopping and entertainment center, sat down in a lounging chair, flipped opened his [...] Tactics Subscribers Read More...

Letting The Geeks Do Their Thing

Mall Websites, Technology Lab

Gateway Theatre of Shopping turned to specialist firm to generate online advertising revenue

On any given month, South Africa’s Gateway Theatre of Shopping (Gateway) sees more than two million people roam its halls. That makes it an attractive location for advertisers looking to connect with consumers. The demand is certainly big enou[...] Tactics Subscribers Read More...

Expanding Matter

Technology Lab, Technology News

No storage space? No problem. The Adiverse signage and visual merchandising system can virtually hold thousands of articles.

The Adidas universe is a big one: more than 8,000 pairs of athletic shoes…and counting. Try jamming that into a small retail shop’s storage room. Then again, don’t bother because the Adidas merchandising experts have found a better solutio[...] Tactics Subscribers Read More...

The One-Click Wonder

Technology Lab, Technology News

Regular E-mail alerts sent to attention-deficient shoppers lead Clarks Village to trackable retail sales and increased productivity.

Clarks Village didn’t have any difficulty producing tangible evidence to back its digital marketing strategy. The UK outlet center was able to turn its “You’ve Got Mail from Clarks Village” into over £150,000 ($237,000) in retail sales [...] Tactics Subscribers Read More...

Snap that Tag

Social Media Campaigns, Technology Lab

Hollywood & Highland entices customers to live large with QR code-backed advertising campaign to promote both technology and fall fashion.

Re-purposing of technology developed for sectors such as manufacturing and the military has led to much innovation in consumer marketing. California’s Hollywood & Highland Center (H&H) has jumped on quick response (QR) codes or tags to support[...] Tactics Subscribers Read More...

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