Mall of America chooses Google Maps Indoor smartphone feature so that customers can navigate its halls more easily.

Letting shoppers pick their own competition prizes might sound pricey, but it could be the way to boost sales in the long run.

Adventures involving medieval characters, magical swords, wizards and dragons await players of the soon-to-be-released Coupon Quest mobile game, and savings too.

The Mallcom app gives mall management and retailers a two-way avenue to communicate in real-time.

Grappa Group devised a metric that would allow marketers to set fan-base targets in relation to the size of their property. That optimal ratio: 0.2 percent fans per square foot. So, a 100,000 square-foot center should aim to get 200 fans.

West Edmonton Mall is the first shopping center to partner with Malltip, a new site that brings Groupon-style daily deals exclusively to shopping centers.

The industry is increasingly adopting social media, and having a massive online presence isn’t necessarily better than having a meaningful one.

To connect with its tech-savvy twenty-something clientele, The Light took to Twitter as a platform for its “Tweet Yourself” promotion.

The Wet Seal Inc. understands how important social interaction with customers is. That’s why it has launched a “Shop with Friends” feature on its websites, using Facebook to connect shoppers.

Melissa Data, a direct marketing software and services company, shares 10 e-marketing tips after reviewing its customers campaigns.