Apps Anyone?

The December holidays are the perfect time to unveil new features for your shopping center’s loyalty-building app.

If you’re going to plan an upgrade of your shopping center app, the holiday is a great time to launch new service-oriented features. Here are a couple of apps that will give you a few ideas on some capabilities to add: RED STAMP Compatib[...] Tactics Subscribers Read More...

Mega Store Goes Micro

Pop-Up Stores, Technology Lab

Retail giant Walmart tests two micro-stores in California to serve as pop-up showrooms where consumers can view, touch and feel products sold on Walmart.com

Walmart might be a retail giant known for its expansive stores, but last holiday season its marketing mind proved to be more nimble than one might have expected. For the entire month of December, Walmart operated two micro-stores in California: [...] Tactics Subscribers Read More...

Seeking Strength in Numbers

Technology Lab, Technology News

“Groupon Powered by Westfield” program launched to deliver Australia-wide promotions, as well weekly retailer deals across a network of 24 cities.

A shopping center developer has finally caught the Groupon bug. Westfield has entered into a partnership with the group buying website with plans to offer value deals and savings of up to 70 percent off from retailers in 24 cities across Austral[...] Tactics Subscribers Read More...

Cracking the Google SEO Code

Mall Websites, Technology Lab

Westfield London jumps to the top of the search engine’s list with enhanced PR activity and a tweak of its website.

Westfield London was ranked sixth in Google under the search term “London Shopping” back in February 2010. By the end of that year, the UK center was topping the list of results for that term, as well as for “shopping centres London” and[...] Tactics Subscribers Read More...

The Facebook Redesign Challenge

Facebook, Technology News

What’s in store for brands that rely on the social network to keep their online visibility high?

As of March 30, the new Facebook Timeline will no longer be optional. With the new format, users of the social network will find it easier to employ when it comes to organizing their information. At the same time, brands will have to reformulate[...] Tactics Subscribers Read More...

If the Shoe Fits

Mall Websites, Social Media Campaigns

Dixie Outlet Mall takes big digital marketing step with website and Facebook-supported shoe category promotion and giveaway.

Shoppers with a thing for shoes must be drooling already at the thought of winning $2,500 worth of footwear in Dixie Outlet Mall’s first-ever online shoe giveaway. Launched on March 1, the contest is taking place on Facebook, where customers a[...] Tactics Subscribers Read More...

Can You Spot an Android?

Technology Lab, Technology News

Humanlike retail window mannequin can interact with shoppers, display 60 different types of emotions.

Science fiction writers will need to get busy if they are to surprise their readers because the boundaries of reality are being pushed further and further every day. Not so sure? Have a look at this video of Tokyo department store Takashimaya’[...] Tactics Subscribers Read More...

Twitter on the Move

Technology Lab, Technology News

Social media site continues to expand its advertising platform. Messages, accounts and promoted trends that until now were available only in the U.S., the UK and Japan, will be available in Latin America

With 140 million users that send more than 400 million messages daily, Twitter is an ideal platform for online positioning of commercial products. Two years ago, the social network started to offer advertising systems that currently provide a po[...] Tactics Subscribers Read More...

12 Days of Parking

Customer Service, Services, Social Media Campaigns, Technology Lab

Mall of America counts down the days to Christmas with a social media contest to win free day parking and a mall gift card

Last December 13, holiday shopping at Mall of America (MOA) got a whole lot easier. That's when the top tourist destination launched "The 12 Days of Parking," a contest in which MOA reserved a dozen front-row parking spots to give away over the [...] Tactics Subscribers Read More...

Inorbit’s Big Leap

Social Media Campaigns, Technology Lab, Technology News

Inorbit Mall’s online marketing strides led to some coverage in the DNA Navi Mumbai and Mid-Day newspapers.

When Saurabh Benjamin became an Inorbit Mall Facebook fan last summer, he probably had no idea that he would be helping the Indian shopping center reach an important marketing milestone. But he did, becoming the mall's 100,000th fan on the socia[...] Tactics Subscribers Read More...