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Social Media Campaigns

They Liked It

Social Media Campaigns, Technology Lab

More than 40 retailers made themselves even more likeable by offering special discounts and BOGO deals at Stockland Merrylands’ first Facebook Party.

Stockland Merrylands was pretty tight-lipped about the deals it would offer fans at its first Facebook Party. The Australian center kept the suspense high, right up until two hours before the party got under way. When details of the perks came o[...] Tactics Subscribers Read More...

Green Deals

Technology Lab, Technology News

Groupon hasn’t quite become a verb yet, but it’s solidifying its lead as a synonym for online group buying in Singapore.

The popular Groupon Singapore city guide previously known as BeEconomic, which American-based Groupon purchased in December 2010, opened the e-commerce giant’s first concept store at Suntec City Mall. On July 4th, deal seekers dressed up [...] Tactics Subscribers Read More...

YouTube Warriors

Social Media Campaigns, Technology Lab

Canada’s Scarborough Town Centre and Vaughan Mills take their holiday marketing battle to the Web

The battle for holiday mall shoppers moved from traditional media to the Web last year, with YouTube as one of the key fields. That’s where Scarborough Town Centre (STC) fought to gain some ground on its many competitors, using a Gift Ideas vi[...] Tactics Subscribers Read More...

Come Sled with Me

Social Media Campaigns, Technology Lab

A $1,000 prize awaited the winner of this holiday contest that garnered plenty of media coverage and some online buzz too.

Santa, a snowmobile, interactivity? Yep, shoppers responded. Over three weekends last December, they headed over to Centerpoint Mall in Toronto, Canada to have their photo taken with Santa on his snowmobile as part of the multimedia brand experi[...] Tactics Subscribers Read More...

Pinterest Makes Its Mark

Social Media Campaigns, Technology Lab

The effectiveness of and consumer interest in visual communication is driving the growth and success of the social network.

Talking about an online social network where users share interests undoubtedly sounds kind of redundant nowadays. But it is true that the great success of Pinterest shows that surfers apparently have a need that the Web’s most popular social n[...] Tactics Subscribers Read More...

Three, Two, One, Launch!

Mall Websites, Technology Lab

If you’re going to invest a big chunk of change on developing a holiday micro-site, you might as well find multiple uses for it.

Canada’s Place d’Orleans made the most of its MyNorthPortal.com site last year, expanding it from a sales support vehicle into a social media portal. “Trying to stay current and in-line with our savvy digital demographic, we decided to [...] Tactics Subscribers Read More...

Once Upon a Mall

Mall Websites, Technology Lab

This Christmas 2011 marketing story begins in shoppers’ closets, with an all-star cast of ugly sweaters.

Shoppers eagerly signed up on Inland Western’s HolidayFunForAll.com micro-site. After answering a few basic questions, they uploaded a photo of their worst sweater for a chance to win a $100 mall gift card. This little “knitmare” story, as[...] Tactics Subscribers Read More...

Merry Norte

Facebook, Social Media Campaigns

NorteShopping updates its holiday set with high-tech face tracking system, augmented reality and social media uploads.

Take a photo booth-type experience, mix it with Facebook and you get NorteShopping’s Merry Norte experience. Thanks to the marketing tech wizards at SIA Interactive and their Face Tracking solution, shoppers of the Portuguese mall got to pose [...] Tactics Subscribers Read More...

Joy to the App World

Apps, Technology Lab

Just as shoppers were getting used to malls sizing down their online experiences to fit mobile devices, Brazil’s Rio Design Barra decided to go big.

Last fall, Rio Design Barra turned its digital touch-screen totems into giant iPads and iPhones to promote its new mobile app, which Bitix created. Supported by colorful campaign signage, the boards not only educated shoppers on the free app�[...] Tactics Subscribers Read More...

Holiday Bytes

Social Media Campaigns, Technology Lab

If gift shopping triggers the most holiday stress, food has to be among the most effective pleasure generators.

Last year, the L.A. Times invited its readers to contribute to one food-related tradition: the cookie bake-off. But instead of merely giving people a few tips on how to host bake-offs at home with friends, the newspaper’s Food Section editors [...] Tactics Subscribers Read More...

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