Got One!

Apps, Technology Lab

Digital butterfly chasing? Swap your net for a smartphone and a GPS-enabled app, and you might get why shoppers got into SM Supermalls’ high-tech event.

There’s nothing that fascinating about seeing people walking around a mall with their mobile phones up in the air—they could be taking pictures of stores, fixtures or who knows what else. But add some seemingly erratic hand waving and skippi[...] Tactics Subscribers Read More...

Need A Lift?

Apps, Social Media Campaigns, Technology Lab

Saltspring Coffee scoured its Twitter threads then hit the streets to offer perks to unsuspecting yet deserving people.

Twitter has become the perfect outlet for venting about life’s struggles and annoyances. Managers at Canada’s Salt Spring Coffee company have been listening and they’ve decided to perk people up with surprise gifts—of coffee and more. [...] Tactics Subscribers Read More...

Tweet Currency

Social Media Campaigns, Technology Lab

Who needs cash when you’ve got the purchasing power of social media? You don’t at the Tweet Shop, the pop-up store that Kelloggs UK opened in Soho, London (UK).

Previously known as a breakfast cereal brand for the health conscious, Special K is branching out and it needs plenty of word-of-mouth advertising to convince people of its snack credentials. So Kelloggs got an idea: open a store where customers[...] Tactics Subscribers Read More...

Marketing Storytellers: Geox in India

Social Media Campaigns, Technology Lab

Shoemaker’s artsy promotional film takes viewers on a journey to the rainiest place on earth to demonstrate its products’ best features.

If a pair of hiking boots can keep your feet dry through 931mm of rain in a week, then they should do the trick for the average urban dweller. That is the premise behind the multimedia campaign that Geox created to launch its new Amphibiox line [...] Tactics Subscribers Read More...

Mobile Marketing Strategies: Are Consumers Way Ahead of Businesses?

Technology Lab, Technology News

Embracing and investing in mobile connectivity is key to retailers catching up to their customers.

The way in which we surf the Internet is changing at the speed of light thanks to the mobile devices that enable us to be always connected. The technological structure is ready, consumers are ready, but marketing strategies still have to be adap[...] Tactics Subscribers Read More...

Customer Service 3.0

Customer Service, Technology Lab, Technology News

The new generation of informed and hyper-connected consumers is changing the parameters of interaction with companies. Social networks and mobile technologies are at the forefront of these changes.

Technological advances have totally reconfigured our daily communications. In less than two decades the accelerated digitization of our society has changed both the way in which millions of people interact and search for information, and the spe[...] Tactics Subscribers Read More...

The App Campaign

Apps, Technology Lab

Students get their own mall app, which automatically enrolls them in University Town Center retailers’ loyalty programs.

Come August, the University of Oklahoma (OU) will be swarming with students again. Among those planning to attend the “Welcome Back to OU” event at the school’s Norman campus are members of the University Town Center (UTC) guerrilla market[...] Tactics Subscribers Read More...

Forest City Showcase

Mall Websites, Technology Lab

The shopping center developer ditches its generic, directory-style website for a more dynamic customizable format. Fashionistas will likely approve.

Nick Verreos and Jeannie Mai love fashion and they’re out to find America’s next chic stylist among those who shop at Forest City Enterprises (Forest City) malls. Verreos being a Project Runway designer and red carpet host, and Mai juggli[...] Tactics Subscribers Read More...

Back to the Digital Drawing Board

Mall Websites, Technology Lab

Rockland Centre transforms its static website into a more flexible hub from which to manage all of its digital initiatives—from sales promotions to social campaigns.

Consistency has been the goal in marketing for a long time. Malls have put a lot of effort into delivering the same message across all promotional platforms at their disposal—from print ads to websites. Doing so, they thought, would reinforce [...] Tactics Subscribers Read More...

Marquee Moments

Technology Lab, Technology News

Retail customers can enjoy their few minutes of fame with playful cameos inserted via app in movie blockbuster scenes.

Here are some brand mashup ideas for you: insert one of your mall’s campaign taglines in a movie blockbuster clip or let shoppers place themselves in the scene. Percy3D came up with those ideas and says it can make them happen with its PercyFX[...] Tactics Subscribers Read More...