Does Your Online Presence Pass the Truth Test?

Don’t kid yourself. Increasingly marketing-savvy consumers can spot phony shopper engagement, even online.

Ever heard of the “fakeosphere?” I’m sad to say it’s the fastest-growing marketing trend on the Internet. Yes, fake blogs (called "flogs"), fake Web news sites and fake testimonials. They look like the real thing, right down to comments [...] Tactics Subscribers Read More...

Fall Fashion Mashup

Social Media Campaigns, Technology Lab

Ala Moana is one shopping center that has decided to move on past the offline/online retail debate. It’s simply pursuing both at once.

General Growth Properties’ (GGP) Ala Moana center in Honolulu, Hawaii blended the online and brick-and-mortar environments last fall to create “Buzz Control,” a Twitter-based campaign that supported its Fall Fashion Event. Social media con[...] Tactics Subscribers Read More...

Gadgets For Cash

Social Media Campaigns, Technology Lab

By the end of 2013, some 717.5 million smartphones will have been shipped to consumers worldwide.

The predictions, which signal an annual growth of 45.1 percent in smartphone sales, come from the Worldwide Quarterly Mobile Phone Tracker study whose findings the International Data Corporation (IDC) recently released. This tells the story of c[...] Tactics Subscribers Read More...

The Smile Shop

Social Media Campaigns, Technology Lab

Billings Bridge Center gets a PR boost by positioning itself as the exchange dealing good deeds among friends and neighbors.

How much is a good deed worth? Tough to say, right? The marketing team at Billings Bridge Centre in Ottawa, Canada still gave it a try. This past May 26, they ran The Smile Shop, a pop-up unit where customers could swap their good deeds for cent[...] Tactics Subscribers Read More...

Bullying among Friends

Social Media Campaigns, Technology Lab

Children and youths accepted Arena Center’s invitation to rally and tackle issues of social media violence at an in-mall event.

Every time Croatian youths switch on their computers and hop online, there’s a very good chance that they’ll encounter violence. The odds are nearly one of five for those between the ages of 11 and 18. The statistic emerged from a study that[...] Tactics Subscribers Read More...

Triple-A Types

Social Media Campaigns, Technology Lab

Bollywood rom-com was the premise for Tata Motors’ scholastic investment program and associated contest.

Tata Motors has set the bar rather high for its Nano Student of the Year contest. Participants need to be academic, sporty, talented and socially aware if they are to have any chances of winning the top three prizes: a college scholarship worth [...] Tactics Subscribers Read More...

Get Your Clicking Finger Ready

Social Media Campaigns, Technology Lab

Mall stylist believes he’s got the inside scoop on how to spruce up anybody’s image, and he’s willing to share them for free with eight lucky shoppers.

Giovanni Amenta, the stylist for Canada’s Willowbrook Shopping Centre, is inviting customers to enter sweepstakes to win one of eight fall fashion collections, while the grand prize will include a style and image consultation with Amenta and a[...] Tactics Subscribers Read More...

Screen Play

Social Media Campaigns, Technology Lab

French center uses Point2Vue online saga as to draw in shoppers, build following on Facebook.

Shoppers jumped online to help Rives d’Arcins shopping center decide the final chapter of its online saga, Point2Vue. From August 31 through September 10, they voted for their favorite of three possible endings to the eight-part series about a[...] Tactics Subscribers Read More...

Oh Stan!

Social Media Campaigns, Technology Lab

The plot in this tire manufacturer’s commercial is somewhat predictable, but its delivery is what will make it memorable.

Kumho Tire USA’s latest ad was definitely made for social media. Instead of boring shoppers with the usual approach to tire selling—you know, either the scientist in his lab coat or the scene of parents going out driving to put their baby to[...] Tactics Subscribers Read More...

Innovation: From Concept to Strategy

Technology Lab, Technology News

In the competitive digital economy today, the challenge to innovate becomes almost obligatory. Business, technology, and a new paradigm of transparency.

We live in a changing reality where companies, regardless of size, strive to stay relevant all the time. For many business leaders, this means ensuring that the company is always equipped with the best technology and human resources capable to m[...] Tactics Subscribers Read More...