From Hobbyists to Entrepreneurs

Swansea Mall among JLL-managed shopping centers showcasing child-operated businesses.

You won’t find Alise’s Bag Boutique on any Forbes 100 list, but the Swansea Mall pop-up did give its 13-year-old owner valuable retail experience. Alise Holewiak was among the winners of the Kids, Inc. online contest, a Jones Lang LaSalle in[...] Tactics Subscribers Read More...

Pampers Welcomes Royal Baby

Social Media Campaigns, Technology Lab

Knit one, purl one? Forget that. Pampers chose to knit its Royal Baby gift blanket with well-wishing consumers’ tweets.

Consumer product giant Pampers is among companies looking to profit from Britain’s obsession with the Royal Baby. With the help of its agency, Saatchi & Saatchi London, the company recently developed a social media campaign in which it invited[...] Tactics Subscribers Read More...

GGP Revisits Decades of Style

Mall Websites, Technology Lab

Game tests shoppers’ knowledge of fashion history in national mall contest whose grand prize was, appropriately, a $5,000 scholarship.

General Growth Properties (GGP) is starting its back-to-school season with an online pop quiz for its shoppers nationwide. Delivered on GGP mall websites, it’s the key to winning a $5,000 scholarship, a Lenovo IdeaPad Yoga 11s or one of severa[...] Tactics Subscribers Read More...

Keywords to Mall Winnings

Social Media Campaigns, Technology Lab

Monthly social media contest has shoppers checking in on kiosks in bid to instantly win $25 gift cards.

Habits can form quickly when they’re associated with potential winnings. If consumers are willing to pay for lottery tickets, then texting keywords to a sweepstakes short code should be no big deal. That’s all they need to do to enter Mic Ma[...] Tactics Subscribers Read More...

Welcome to the Winter Wonderland

Mall Websites, Technology Lab

As these Canadian malls have shown, holiday entertainment doesn’t need to be confined to the mall. It can also take place online.

Once the goblins and zombies had crawled back into their holes after last Halloween, six Bentall Kennedy (Canada) LP malls on Canada’s West Coast switched to holiday mode with their Catch the Spirit online experience. Bower Place, Capilano [...] Tactics Subscribers Read More...

#FreeHolidayPR

Social Media Campaigns, Technology Lab

The Avenue at White Marsh customers cash in on gift cards for sharing its #HolidayMagicMoment on Instagram.

Would you pay $750 to have hundreds of shoppers build your online traffic? Right, rhetorical question. The marketers at The Avenue at White Marsh in Baltimore, USA, were happy to oblige when they celebrated the center’s 15th holiday season las[...] Tactics Subscribers Read More...

Big Tech Toys

Technology Lab, Technology News

Giant bear and nutcracker anchor mall’s holiday set, double as backdrops for digital Santa photos.

The Santa set that Parker 3D installed at Plaza Las Americas last holiday season could have been taken right our of The Nutcracker. It had classic toys take on larger-than-life proportions and hid some high-tech features too. The path that le[...] Tactics Subscribers Read More...

Dressed to the Nines

Mall Websites, Technology Lab

St. Vital Centre turns its styling tips into social events with new She’s Got the Look campaign.

When in doubt, get the bigger size. Isn't that what American talk show star Oprah Winfrey used to say? It's valuable advice, but there's much more to putting together a look that fits and is also fitting for the fashion times. St. Vital Centre's[...] Tactics Subscribers Read More...

Social Media Communication Is More Than Just Noise

Technology Lab, Technology News

There’s a lot of key marketing research data hidden in all that social media banter. You just need to know where to look and which search terms to use to gain shopper insights.

Retail marketers don’t quite have social media communication down to a science, but they’re making some headway. They’ve moved beyond considering online networks and communities such as Facebook, Twitter and themed blogs as mere depositori[...] Tactics Subscribers Read More...

Follow the Leaders

Technology Lab, Technology News

A few more shopping centers hang up their shingle on Facebook and Twitter as shopper engagement on social media increases sharply, making Klout scores the performance benchmarks to watch

There weren’t too many new shopping center players on the social-media marketing scene last year, but the industry has improved its performance significantly. Experiential research firm Alexander Babbage (AB) highlighted the pattern when it st[...] Tactics Subscribers Read More...