Suntec Amenity Clinches Guinness World Record

Technology Lab, Technology News

The Big Picture presents Asia mall’s visual content in mosaic of 664 LED displays, connects venue to convention goers, tourists, local workers, and shoppers.

Suntec City in Singapore just recently opened the first phase of its redevelopment and it’s getting a big promotional boost from its sister property next door, the Suntec International Convention and Exhibition Centre. The latter achieved a Gu[...] Tactics Subscribers Read More...

Mobile Moments

Apps, Technology Lab

Cherry Hill Photo extends the magic of children’s visits with Santa with app-based mobile experience.

Santa will fly into U.S. and Canadian malls with a few more tricks up his sleeves to connect with shoppers this year. Thanks to the tech crew at Cherry Hill Photo, parents will soon be able to download the updated version of the MyHolidayMoments[...] Tactics Subscribers Read More...

City Square Reimagines Fireworks Event

Technology Lab, Technology News

One thousand pictures of Singapore and its residents made up the virtual fireworks generated on Flickr by Yahoo! system, giving the 300 attending guests one heck of a show.

City Square Mall got another feather in its proverbial cap this past summer as it broke new ground in virtual entertainment. Wanting to both deliver a worthy two-day event to celebrate Singapore’s National Day while keeping its ecological foot[...] Tactics Subscribers Read More...

Walmart Debuts New Online TV Series

Mall Websites, Technology Lab

Entrepreneurs making everything from bottled water to bedding to GPS pet trackers hope to get their products on the mass retailer’s shelves.

Walmart is looking for the next consumer product tycoon, and its search has taken the shape of a new online reality TV series. The stars are would-be entrepreneurs competing in the retailer’s America-wide Get on the Shelf contest. Each week[...] Tactics Subscribers Read More...

Hüman Coupons March Into IKEA Richmond

Social Media Campaigns, Technology Lab

Why did it take so long for someone to figure out that giving shoppers discounts just for showing up in a store would likely draw the crowds?

How do you get 10,000 people to attend a store launch on a Wednesday morning? Turn them into human coupons, like Leo Burnett did for IKEA Canada this past April. Instead of handing out paper or digital coupons to lure shoppers through the doors [...] Tactics Subscribers Read More...

Starbucks and Twitter Pair Up

Social Media Campaigns, Technology Lab

Coffeehouse chain hopes that its @tweetacoffee campaign will catch on, drive sales.

When was the last time that you sent someone a ‘thinking of you” card? Chances are e-mail and Facebook posts are now your go-to media, and Starbucks would like to add Twitter to that list. The coffee chain and social network have joined forc[...] Tactics Subscribers Read More...

Branding in the Fast Lane

Apps, Mall Websites, Technology Lab

The Bay Centre hits the Victoria Streets and the Infobahn with mobile booth that turned ordinary shoppers into VIPs.

The mobile photo booth that The Bay Centre set up on the streets of Victoria, Canada, last fall looked a lot like a pit stop lane. The mall’s promotional crew stopped passersby in high-traffic downtown areas, gave them a quick pitch on the “[...] Tactics Subscribers Read More...

Pro Shopper Gives Musgrave Centre a Social Media Boost

Social Media Campaigns, Technology Lab

South African center offered dream job to young fashion blogger and junior designer it found after running social media recruitment campaign.

A dream job is by definition a long shot. Really, how often does a mall fanatic get paid to shop? Last October must have been Brett Robson’s lucky month then because that’s when she saw Musgrave Centre’s notice for a contract position that[...] Tactics Subscribers Read More...

It’s All About the Lights

Social Media Campaigns, Technology Lab

Nightly light show illuminated summer nights to help Bostonians (re)discover the joys of “staycations” and give them a destination for dates or family outings.

Holiday purists might see a summer light show as anticlimactic, but not Bostonians. Bedazzled by Faneuil Hall Marketplace’s Blink! With the Holiday Pops, the light and music show that Parker 3D produced for the center last Christmas, they are [...] Tactics Subscribers Read More...

Garden Rendez-vous

Social Media Campaigns, Technology Lab

Santafé Medellín wows its visitors with a carpet made of 125,000 flowers, boosts traffic by 20 percent.

Every summer, the City of Medellín, Colombia, shows itself off in full bloom with a high-profile flower fair. Last year, Santafé Medellín shopping center jumped at the PR opportunity the event presented and tried to generate some buzz of its [...] Tactics Subscribers Read More...