UK Shopping District Out to Make Commuting More Manageable

Mall Websites, Technology Lab

RegentStreetOnline.com becomes go-to place for Londoners who don’t like to get stuck in car traffic or on a stalling tube line.

London’s Regent Street shopping district is one of the rare retails destinations whose marketers realize that traffic does not solely belong to personal motorized vehicles. Public transit is part of it too, which is why RegentStreetOnline.com [...] Tactics Subscribers Read More...

Chewing Up Marketshare: Apps for Fast Foodies

Apps, Technology Lab

Quick and reliable service is what coffeehouses and eateries are banking on to elevate the status of the fast-food experience they offer customers.

It’s now respectable for restaurants and coffeehouses to compete on speed. In fact, gaining speed has been the motivator behind some new retail app and website pilot projects this year, and these should make for an interesting battle for patro[...] Tactics Subscribers Read More...

Beauty Brands Now Stashing Freebies in E-mails, Not Goody Bags

Technology Lab, Technology News

Goody bags are fashion show staples. That’s not necessarily a good thing if many of the beauty products they contain end up lost in the bottom of drawer or, worse, in the trash.

Marketers at two beauty companies are onto something that could prove to be a highly valuable freebie: knowledge. It doesn’t come in a bag, but in shoppers’ e-mail inbox. This past spring, L’Oréal Paris makeup director Elsa Morgan pres[...] Tactics Subscribers Read More...

Transforming The Retail Marketplace with Cloud

Technology Lab, Technology News

Flexibility, increased efficiency and support for IT innovation among cloud computing’s biggest benefits.

Retail is becoming a consumer’s playground— connected, informed and empowered through multi-channels. Customers now expect an enhanced, immediate and consistent shopping experience at their fingertips, anytime and anywhere. In fact, the numb[...] Tactics Subscribers Read More...

Better than Grévin? Dot Baires Facebook Fans Honor 25 Shoppers with their Own Mannequins

Social Media Campaigns, Technology Lab

My-mannequins are built to shoppers’ likeness and give Buenos Aires community center a way to visually enhance its brand and connect with customers.

Since opening its doors in 1882, the Grévin wax museum in Paris has given world figures and celebrities a way to celebrate them making history. It’s normally not a destiny for the common man, but one mall in Argentina has offered its customer[...] Tactics Subscribers Read More...

Virtual Holidays

Apps, Technology Lab

No Santa? No problem. Kohl’s shoppers still got their holiday memento by using the virtual Snapshots with Santa service.

Kohl’s department store found a sweet spot in the on-site/online retailing balance last year. Its Snapshots with Santa service had digital-minded shoppers coming into its stores to create virtual greeting cards. After downloading the free K[...] Tactics Subscribers Read More...

The Holiday Sweater Battle Is On

Mall Websites, Technology Lab

Coming up with the tackiest design possible was the way to win your very own Coke Zero-backed knitted top for the holidays.

Got a hidden thing for holiday sweaters? Then you would have liked Coke Zero’s America-wide Sweater Generator contest last November. The brand developed a micro-site where people presented their tackiest sweater ideas using the online Sweater [...] Tactics Subscribers Read More...

One, Two, Three, Pull!

Apps, Technology Lab

Bluewater gives the traditional Christmas cracker a technology twist.

Crackers are probably as British as Christmas gets. After all, London sweet-maker Tim Smith did invent them in the mid-19th Century. No wonder Bluewater (Kent, UK) managed to convince 46,628 shoppers to pull its virtual cracker last holiday seas[...] Tactics Subscribers Read More...

Fans for Hire

Social Media Campaigns, Technology Lab

France’s Alma Rennes shopping center helps local residents find work via Facebook. What have you done for your community lately?

Looking for work can be stressful, and entering the queue at a recruitment center darn right depressing. France’s Alma Rennes shopping center, however, has a different idea to connect the unemployed in its community with potential employers: i[...] Tactics Subscribers Read More...

Digital Marketing & the Myths of the Walled Garden

Technology Lab, Technology News

Three myths might be preventing your shopping center from reaping the benefits of online marketing and e-commerce, ultimately limiting its profitability.

Too many shopping center marketers and developers have maintained a “walled-garden” mentality since the first enclosed mall was developed. This mindset views the shopping center as a separate ecosystem from the surrounding community retail. [...] Tactics Subscribers Read More...