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Harmony Internet helps Broadway Shopping Centre create some AR holiday magic

Mall shoppers rarely need directional signage to find Santa during the holidays. His grotto is usually smack in the middle of the common area. But that doesn’t mean it’s necessarily pointless to lead them there. Take Broadway Shopping Centre[...] Tactics Subscribers Read More...

Nordstrom Goes for Size on Instagram

Social Media Campaigns, Technology Lab

Retailer turns a 13,400 sq.ft. installation on its Seattle flagship store’s rooftop into a giant social media post.

Success on social media networks comes from content relevance, creativity, and speed. With its latest PR stunt, Nordstrom has made it about size too. The American-based upscale department store giant's visual team produced a 55-foot re-creation [...] Tactics Subscribers Read More...

Krispy Kreme Doughnuts Online Game Promotes Guilt-Free Decadence

Technology Lab, Technology News

Australian chain invites customers to discover new product range one digital lick at a time.

Have you ever felt compelled to lick an ad on your smartphone because it looked so good? Krispy Kreme Doughnuts in Australia is hoping to trigger that kind of reaction from its customers with an online game that allows them to try its new Decade[...] Tactics Subscribers Read More...

Checkpoint Systems Releases Retail Security App

Technology Lab, Technology News

EVOLVE-Store works on smartphones and tablets to support real-time electronic article surveillance in shops.

Shoppers with sticky fingers could lift merchandise from a store and walk out the front door before an associate even had a chance to react. Organized retail crime groups, which America's National Retail Federation says costs its industry $30 bi[...] Tactics Subscribers Read More...

Dating Is the New Starbucks Marketing Angle

Social Media Campaigns, Technology Lab

Seattle-based coffeehouse giant teams up with Match.com to serve up more than liquid comfort on location and online for Valentine’s Day.

Starbucks has made its fortune selling “liquid comfort” to go with its wide range of java and tea concoctions. It is now offering comfort of another kind: the perfect place for a first date. The Seattle-based retailer recently used the �[...] Tactics Subscribers Read More...

Global Influencers Take Over Square One’s Social Accounts

Social Media Campaigns, Technology Lab

Seven style hounds offer up their own social accounts to boost the Canadian mall’s profile online, and take turns leading the #SQ1Takeover campaign during Fashion Week events.

The “think globally, act locally” motto seems to have resonated with the marketing strategists in charge of turning Square One shopping center into a premier fashion destination. Last month, they launched the #SQITakeover campaign in partner[...] Tactics Subscribers Read More...

Houndshill’s Social Media Success Was Sparked by Another Brand’s Ads

Social Media Campaigns, Technology Lab

CompareTheMarket.com’s meerkat campaign starring Aleksandr Orlov and Baby Oleg proved that it could be effective outside the realm of the insurance business, and even give a UK mall a hook for its competition.

You might not have heard of Baby Oleg, but at least 3.5 million people have. That’s good for the UK’s Houndshill Shopping Centre. It ran a successful competition last summer with the meerkat character as its theme, and managed to produce tha[...] Tactics Subscribers Read More...

Bendigo Treasure Hunters Get Smart

Apps, Technology Lab

Looking for retail treasure troves is still in vogue at the mall, but today’s kids want tech tools in their pirate navigation kits.

Don’t say it. We know there is something magical about watching kids fully engaged in an old-fashioned treasure hunt, panting noisily and sweat beading from their foreheads. The latter you will still get even with the hunt’s 2.0 version, whi[...] Tactics Subscribers Read More...

eMarketer Has the Trick to Saving Big on Video Ads

Technology Lab, Technology News

Pre-roll ads will give you the best value, but programmatic direct offers the best viewability rate.

All digital video advertising platforms are not created equal. Some cost more than others and the researchers at eMarketer have come up with a bottom-line breakdown. After pouring over TubeMogul platform data for 2014, they identified pre-roll a[...] Tactics Subscribers Read More...

The Harvey Nichols Brand Story Ends at the Till

Social Media Campaigns, Technology Lab

“Into the Woods” is the theme of choice, and the UK retailer weaves it through every facet of its holiday fashion campaign.

It is one thing to splurge on a slick advertising campaign; it’s another to turn that investment into retail sales. Harvey Nichols tried to do both last November with its “Into the Woods” theme. “In the depths of the forest where time[...] Tactics Subscribers Read More...