Taubman Centers Expands Its Use of StepsAway

Image credits: StepsAway

The REIT is bringing StepsAway’s mobile retail solution to four more malls before the end of the year.

As the Internet of Things takes over, developers and centers are rushing to find mobile retail solutions that will let them offer shoppers personalized, relevant offers. For Taubman Centers, that solution is StepsAway. “Since we began using[...] Tactics Subscribers Read More...

Customer Service Android Arrives at Aqua City Odaiba

Technology Lab, Technology News

Junko Chihira is the ‘second sister’ of a family of robotic assistants created by Toshiba.

Robotic customer service is still a long way off, but if Toshiba continues at its current pace, it could be here sooner than we expect. The company has launched its second lifelike android, and this one is meant for the mall. This new android[...] Tactics Subscribers Read More...

John Lewis Has Competition for Its Annual Holiday Ad

Technology Lab, Viral Advertising

£700 parody goes up against £7 million Christmas production.

John Lewis always makes a statement with its annual Christmas ad, and this year is no exception. The retailer spent a reported £7 million (approximately US$10 million) to create an award-worthy short about a little girl reaching out to the man [...] Tactics Subscribers Read More...

BCC Finds New Opportunities for Loyalty in an App

Apps, Technology Lab

Bramalea City Centre’s new app makes tracking loyalty program interactions a breeze.

Call it the second wave of shopping center app development: even those centers that opted for mobile websites are now considering apps, because beacon technology allows them opportunities for fascinating app interactions. Bramalea City Centre (B[...] Tactics Subscribers Read More...

Barbie Reimagines Possibilities for Girls

Technology Lab, Viral Advertising

The toy brand finds a new approach to empowering its audience.

Recently, we've seen a spate of ads that build an audience by offering empowering messages to young girls and women. Dove, Always, and Goldieblox have all run successful ad campaigns on that principal. Now there's a new contender in the empowerm[...] Tactics Subscribers Read More...

REI Chooses to #OptOutside for Black Friday

Social Media Campaigns, Technology Lab

REI entreats members and employees to spend Black Friday in the great outdoors.

After Black Friday infringed right into Thanksgiving dinner for many last year, shoppers and retailers have started pushing back. Many retailers have pledged to keep their doors closed on Thanksgiving itself, offering deals that begin after midn[...] Tactics Subscribers Read More...

Target Treatster: Kid Treat or Parent Trick?

Technology Lab, Viral Advertising

The American department store is inviting families to vote for their favorite Halloween spots, but there’s a catch.

Target has launched Treatster.Target.com, a micro-site where families can explore their town’s best trick-or-treating spots. Once they’ve enabled the location services in their Web browser, they can view and endorse other people’s Hallowee[...] Tactics Subscribers Read More...

Tesco Gets Spooky for Halloween

Technology Lab, Viral Advertising

The grocer scares shoppers, then helps them with spooky tips for DIY Halloween décor.

Grocers usually focus on Halloween treats: the candies and chocolates that fill trick-or-treaters' bags on All Hallow's Eve. For its latest ad, however, Tesco goes straight for the tricks, creating a "spookermarket" that's far too spooky for us.[...] Tactics Subscribers Read More...

Target Helps Kids Get Active and Save Lives

Charity Partnerships, Technology Lab, Technology News

Partnership with UNICEF leads to unique wearable tech for kids.

Wearable technology is still in its infancy, so it's no surprise when a company comes out with a new toy that's less than entirely useful. Take DrumPants, for example: pants that are also drums (or are they drums that are also pants?). But Ta[...] Tactics Subscribers Read More...

Bayfair Takes Flight

Technology Lab, Technology News

The center’s Spring/Summer campaign employs 3D Holocube technology.

Last month, New Zealand's Bayfair Shopping Centre trialed a new technology it hopes to get much more use out of in the future: 3D holograms. The center took the chance to debut the technology in New Zealand, in what it believes is a first-to-[...] Tactics Subscribers Read More...