Take the Super Bowl Ad Personality Test

Brands will pay as much as $5 million for a 30-second chance to grab your attention.

In just a few weeks, fans of American football will grab their favorite pub food and snacks, find a comfortable seat and take in the action of Super Bowl 50. Between now and then, they’ll have settle for the usual debates around which two team[...] Tactics Subscribers Read More...

JCPenney Knows Where the Real Santa Lives

Entertainment, Technology Lab

Shoppers got to head off on a special journey to Santa’s 3D world.

Kids are told every year how lucky they are that Santa would take time out of his busy schedule to drop by their local mall just to hear their Christmas wishes. JCPenney, however, figured that he had better things to do so this past December, it[...] Tactics Subscribers Read More...

Mobile Fringe: Your One-Stop Shop

Technology Lab

SPONSORED FEATURE – What started out as a smartphone app company, in the very early days of the iTunes store, has now grown to offer a broad spectrum of marketing software tools.

With more than 100 shopping center clients, we at Mobile Fringe are able to help those using our solutions to streamline content, offer shoppers an amazing digital experience regardless of device (e.g., iPhone, PC, digital directory boards), imp[...] Read More...

Why App Sign-up Numbers Don’t Mean Much

Apps, Technology Lab

According to Appboy’s recent research, the real key indicator to focus on is consumers’ early and sustained engagement with your mobile app.

Companies used to consider themselves social media leaders if they had a higher number of Facebook fans and Twitter followers than the competition. We all know better by now. Well, counting heads isn’t that much more useful in the consumer app[...] Tactics Subscribers Read More...

Purina Returns to Millennial Favorite, Puppyhood

Technology Lab, Viral Advertising

BuzzFeed gets to the heart of a matter of importance to Purina’s Millennial audience: how to approach adulthood.

Ever wonder how things went for little Chloe and her owner, Max, after Purina's first Puppyhood video? The saga continued briefly on one of Purina's YouTube channels, but this month it's back with its original partners at BuzzFeed for a very spe[...] Tactics Subscribers Read More...

A Mall Opens Virtually on Xbox One

Technology Lab, Technology News

All you need to try clothes on in this mall’s changing rooms is a TV set and a gaming console. Could this latest mashup be the future of retailtainment?

The news of yet another mall opening its doors online might have fallen on deaf ears yesterday in the brick-and-mortar world. This is, after all, the holiday season, when shopping centers vie for record traffic while their tenants enjoy operatin[...] Tactics Subscribers Read More...

GoldieBlox Doubles Down on Girl Power

Technology Lab, Viral Advertising

Video highlights female role models from 5 to 82.

Toy company GoldieBlox has been big on girl power since its launch in 2012. It's new campaign takes that a step further. Fast-Forward Girls 2015 not only celebrates the real role models paving the way for today's young girls, it also celebrates [...] Tactics Subscribers Read More...

Kiwi Spreads Joy through Augmented Reality

Social Media Campaigns, Technology Lab

Social media is at the heart of the tech-based holiday experience that debuted yesterday at six New Zealand shopping centers.

With the holiday retail season now in full swing, which shopping center doesn't claim to have the power to deliver a magical experience to its customers? Kiwi Property, though, believes it might have found a way to live up to expectations this y[...] Tactics Subscribers Read More...

Mog Returns for Sainsbury’s Christmas Ad

Technology Lab, Viral Advertising

The clumsy storybook cat is resurrected for the holidays.

Sainsbury's 2014 Christmas ad was panned by many as a mistake: the brand made use of the story of the Christmas truce of 1914 in what some considered a crass, commercial manner. This year, the retailer has taken a safer path. It reached out [...] Tactics Subscribers Read More...

‘Fierce’ Barbie Ad Catapults Moschino Collaboration

Technology Lab, Viral Advertising

Buzz builds around a Barbie ad that challenges the brand’s gender norms.

Just in time for the holiday season, Barbie has a an exciting new look: a full, designer Moschino outfit, accessories and all. It is, in a word, fierce - and that's also the word that everyone on social media is using to describe the ad for the [...] Tactics Subscribers Read More...