Nerd Alert: Back to Online Security Basics

Alison Monday shares the essential security tips from which anyone who uses a computer or phone can benefit.

It's been a tough few weeks of "un-hacking" websites for folks that found themselves unable to access their homepage or dashboard due to a major security breach. As much as I love being able to save the day, I'd so much rather not see people in [...] Tactics Subscribers Read More...

Tenant Relation Have Got You Down? Toolbox Recommends Loading Its App

Apps, Technology Lab

Mallcomm turns the property into a retail community where streamlined, two-way information sharing is at the heart of daily operations.

If general managers had to post their tenant relationship status on their mall’s Facebook page, chances are it would be, “It’s complicated.” The pressure to attract customers and deliver sales, different takes on brand management, tight [...] Tactics Subscribers Read More...

Live Online Concierge

Mall Websites, Technology Lab

Oakridge Centre placed an online concierge interface on its homepage.

Live chats are now commonplace on the websites of companies delivering technology services to consumers. Oakridge Centre has taken a page from that marketing playbook and placed an online concierge interface right on its homepage. To engage with[...] Tactics Subscribers Read More...

WithMe Rethinks Retail at Macerich Center

Technology Lab, Technology News

Century 21 Department Store will pop up at Santa Monica Place for six weeks.

Santa Monica Place might have to come up with a new leasing category to keep track of its latest incoming tenant's performance. E-tailer, pop-up, high-tech entertainment venue, flagship store—WithMe is all of that, and it's debuting today at t[...] Tactics Subscribers Read More...

Smart Sneakers Enable Customer Wayfinding

Technology Lab, Technology News

easyJet’s Sneakairs prototype uses app, GPS to walk users to their destination.

If James Bond ever were to abandon his suits and ties for more casual wear, he'd probably pack a pair of Sneakairs before jetting off to an overseas mission. These are no ordinary shoes, but prototype smart sneakers that UK budget airline easyJe[...] Tactics Subscribers Read More...

No More Staring at the Beer Wall

Technology Lab, Technology News

The Beer Store has geeky plans to improve its customer experience.

You know the ritual: Step into the beer and wine store, and begin staring at the big display of bottles, cans, and packs. Domestic, imports, local, organic—it's all there but slightly overwhelming, sort of like staring at the cereal aisle in y[...] Tactics Subscribers Read More...

Style Secrets Unveiled at UCM

Social Media Campaigns, Technology Lab

Fashion influencers share their top tips in the Ontario center’s online video series.

Social influencers are weighing in on what trends are hot this spring and how everyday consumers can replicate them by shopping at Upper Canada Mall (UCM). But while those consumers might see them merely as style experts, the center sees them as[...] Tactics Subscribers Read More...

Shopping at Broadway Sydney Is Virtually Trippy

Apps, Technology Lab

New “Mix It Up” app gives new dimension to Sydney center’s retail experience.

You can tell shoppers about your new stores and eateries, or you can show them. We don't need to tell you which option might be most effective in this Digital Era. Broadway Sydney's Justine Saltmarsh is all for making a visual impact, and the ma[...] Tactics Subscribers Read More...

Strategies for Success in the M-Commerce Age

Mobile Commerce, Technology Lab

Eye-tracking technology can help retail brands better understand online consumers.

Mobile commerce is destined to be the big buzz of 2016, with 95-percent growth in 2015 over the previous year. Expectations vary, but it’s likely that mobile devices will soon overtake computers as the avenue for e-commerce. Brands and reta[...] Tactics Subscribers Read More...

Westfield Shoppers Follow Actors’ Style Lead

Social Media Campaigns, Technology Lab

Variety feature gets fashion hounds closer to celebrities’ best kept style secrets.

Stylists always claim to be in the know when it comes to celebrities' red carpet-worthy looks. The Westfield marketing crew can actually do it with a straight face. The developer has signed on as the fashion partner of Variety Studio: Actors on [...] Tactics Subscribers Read More...