These 3 Mobile Apps Can Support Retail Staff

The technology and marketing specialist shares some top picks for service-focused retail apps.

When it comes to finding an app for your company’s needs, there are options to support virtually any targeted goal. For most companies, the existence of a customer clientele means that customer service is an essential component of running a su[...] Tactics Subscribers Read More...

The Increasing Marketing Power of Emojis

Technology Lab, Technology News

Tactics turned to Travis Montaque to better understand the phenomenon and the value of emoji fluency.

The Oxford Dictionaries word of the year for 2015 was aka the “Face with Tears of Joy” emoji. Merriam-Webster also added the word emoji to its dictionary this year. What does that tell you? Emojis, those small digital images or icons, have b[...] Tactics Subscribers Read More...

These Interactive Eatery Tables Do Everything Except Cook

Technology Lab, Technology News

Inamo St. James restaurant has E-Tables on whose surface guests can tap to complete self-service tasks.

At the Inamo St. James restaurant in London, diners come as much for the experience as they do for the pan-Asian fusion fare. That’s because the trendy Regent Street eatery has E-Tables on whose surface guests can tap to complete self-service [...] Tactics Subscribers Read More...

Looking for Retail Staff? There’s an App for that

Apps, Technology Lab

Wirkn might succeed in ridding you of your “searching for a needle in a haystack” feeling.

If you can find your soul mate through an app, then why not your next star employee? A few retailers and shopping centers are looking for their match with the help of Wirkn, a Canadian-based employment solution provider that developed a namesake[...] Tactics Subscribers Read More...

Gearing Up for Mall 2.0

Technology Lab, Technology News

Today’s dream shopping center is a mobile Web-supported, interactive offline/online environment where visitors are able to connect, socialize, do business, eat, learn, explore art and culture, and be entertained. Oh, and there are stores there too.

There’s a lot that goes into building or redeveloping a shopping center. Architecture, design, utilities planning, facilities, parking lot, and tenant mix— the list goes on. Amidst the stressful months, or years, of trying to do it all on sc[...] Tactics Subscribers Read More...

Welcome to the Tenants’ Eastland

Technology Lab, Technology News

Eastland created a namesake community portal that supports its retailers’ professional lifestyle.

Retailers put a lot of effort into delivering in-store and online experiences that will attract shoppers, encourage repeat visits and steadily increase sales. It isn’t lost on the Eastland marketing team, though, that they are also consumers a[...] Tactics Subscribers Read More...

This Homepage Design Makes You Want to Shop

Mall Websites, Technology Lab

Dulles Town Center doesn’t tell shoppers why they should stop by; it shows them.

Catchy taglines and premium stock photographs of happy shoppers are great if your mall’s marketing team wants to win design awards. However, they might do very little for your bottom line. Luckily for Dulles Town Center (DTC) in Atlanta, Georg[...] Tactics Subscribers Read More...

Outlook 2016: Top 7 Tech Trends

Technology Lab, Technology News

Tech gadgets won’t think for you, but they’ll get better at anticipating your needs.

Forecasters at the Interbrand consultancy and Ready Set Rocket, a digital marketing agency, are hedging their bets on a few trends coming our way this year. By the looks of it, there will be plenty of opportunities for brands that are tuned into[...] Tactics Subscribers Read More...

Parent Influencers: Get to Know and Love Them

Technology Lab, Technology News

Erica Ehm of YummyMummyClub.ca explains why 2016 will belong to retail marketers who have a clear amplification strategy for their online content.

Everyone’s an expert. That phrase used to be steeped in sarcasm and used to chastise people who shared their knowledge without necessarily having related formal education or the backing of a recognizable organization. How things have changed. [...] Tactics Subscribers Read More...

Spring & Easter: Tech Twists Are Everywhere

Apps, Technology Lab

Shopping centers and retailers are using innovative ways to assist shoppers.

Spring is a time to shed heavy gear and step outside to smell the new flowers, but chances are there’s an app for that. In all seriousness, the prospect of warmer weather and longer days does not lighten consumers’ reliance on technology. Wh[...] Tactics Subscribers Read More...