A World of Christmas Warmth

Ogilvy & Mather Hong Kong help Shangri-La Hotels and Resorts grow its social media following.

Ogilvy & Mather Hong Kong crafted an elaborate tale last year to help the Shangri-La Hotels and Resorts spread some holiday cheer online. With the goal of growing the upscale hotel chain's Instagram and WeChat following, it created a social camp[...] Tactics Subscribers Read More...

Dixie Outlet Mall Shoppers to Get VR Lounge

Technology Lab, Technology News

The adventure begins at the Canadian shopping center on August 12.

If the current Pokémon GO craze proves anything, it's that you can create community around technology. Canada's Dixie Outlet Mall has plans to do the same and bring people together when it launches its VR Adventure Lounge on August 12. Devel[...] Tactics Subscribers Read More...

ICSC’s MOCIAL+ Is Just Around the Corner

Technology Lab, Technology News

Get ready to face the retail technologies you fear and turn them into your best assets.

Mark your diaries because the ICSC MOCIAL+ conference is opening in a couple of weeks. With "Marketing, Advertising & Sponsorship in a Digital Age" as its tagline, the event will see retailers, shopping center developers and managers, tech innov[...] Read More...

JLL Takes on Tinder in Love Match

Advertising Creative Design, Design Studio, Viral Advertising

Summer campaign hails the virtues of face-to-face romantic encounters.

Swipe right, swipe left. You know—pardon, have heard of—the Tinder match-making app. Well, JLL thinks there's a better way for people to find a mate: go to the mall and meet potential matches in person. One of the properties it manages, T[...] Tactics Subscribers Read More...

Print or Online? The Ad Debate Continues

Technology Lab, Viral Advertising

Stephanie Potter of UK-based Shoppertainment has some tips for retail marketers.

Whether it’s B2B or B2C, every company uses advertising in one way or another to build and develop brand awareness. Print advertising dates back to the early 19^th Century, when Pears Soap used targeted slogans and graphics to attract consumers[...] Tactics Subscribers Read More...

Art Project Links Digital to Mall Environment

Social Media Campaigns, Technology Lab

Arden Fair uses a social media contest to source local artists to produce video content.

Multimedia installations in retail environments are very effective in grabbing shoppers' attention, and that can be a problem. People expect them to remain as dazzling as they were the first time they saw them—a real challenge for marketers. A[...] Tactics Subscribers Read More...

Is the Selfie Mirror Your Next Mall Amenity?

Technology Lab, Viral Advertising

Device adds HD video recording options to those little vanity moments called selfies.

If your shoppers are developing tendinitis from all the selfies they take to enter your mall's social media contests and sales promotions, then Karina Shemyakina has a proposition for you: set their hands free with her Selfie Mirror. The Cali[...] Tactics Subscribers Read More...

CF Fairview Park Turns Back the Clock

Social Media Campaigns, Technology Lab

Ontario mall celebrates its 50th anniversary with a social media contest.

When was the last time you saw a mall food court set up with formal tableware, or one packed with gentlemen in full suits and ladies in dresses and coats? Some of the shoppers at CF Fairview Park (Kitchener, Canada) are probably too young to hav[...] Tactics Subscribers Read More...

Parking App Touted as Green Solution

Apps, Technology Lab

ICES is ready to deploy the smartphone-based solution in retail centers across the UK.

ParkFinder won't help you back your car into a mall stall, but its creators claim that it can do just about everything else. Imperial Civil Enforcement Solutions (ICES) acquired the smartphone app from tech developer Apparcar, and it is now prom[...] Tactics Subscribers Read More...

Mall Photos Are About to Get Better

Technology Lab

White Lion Walk shopping center offers new tech amenity.

Let's be honest. Selfies and full photo sessions are often about keeping up with—or better still, surpassing—the Joneses. Shopping centers and trendy boutiques feed right into that trend, offering consumers plenty of backdrops and props to s[...] Tactics Subscribers Read More...