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Technology Lab

Malls Sign On to Take Online Shopping Returns

Technology Lab, Technology News

Developers could increase their numbers by giving pure play retailers physical space.

If buying goods on the Web is convenient, the same can't always be said of returning unwanted merchandise to online retailers. Lucky for consumers, some shopping centers are willing to help out with brick-and-mortar service points. After a su[...] Tactics Subscribers Read More...

Would Your Mall Hire a Humanoid?

Technology Lab, Technology News

Robots are entering the retail and tourism fields as potential customer service agents.

A new workforce has entered the California scene and is testing its abilities to assist shoppers and tourists at several points of contact. The pilot projects offer a glimpse of what could be the future of customer service in the not-so-distant [...] Tactics Subscribers Read More...

Tribeca VR Arcade Pops Up in NYC

Technology Lab, Technology News

Global media company brings immersive experience to Westfield World Trade Center.

This weekend will be the last chance for shoppers to cross the line between reality and fiction, and immerse themselves in dreamlike worlds at Westfield World Trade Center in New York City. From Friday to Sunday, between noon and 8pm, Tribeca En[...] Tactics Subscribers Read More...

Shopper Style Quizzes Work. This Mall Gets It

Mall Websites, Technology Lab

One American mall has found a way to draw a lot of value from its online style quiz.

There is something about polls and quizzes that makes people want to click. Whether they're motivated by the need to share an opinion, have their say, find out what others are thinking or seek validation, nobody knows. For marketers, it doesn't [...] Tactics Subscribers Read More...

Ivanhoé Cambridge Signs Digital Network Deal

Technology Lab, Technology News

Cineplex Digital Media to deploy display network in 21 shopping centers across Canada

A group of Ivanhoé Cambridge centers are about to get a major technology upgrade. The developer has called on Cineplex Digital Media (CDM) to install, maintain and operate a network of digital displays in 21 of its properties across Canada. [...] Tactics Subscribers Read More...

Need a Style Break? Make a Fashion GIF

Technology Lab, Viral Advertising

CF Rideau Centre creates its own personalized game that’s made to share.

Vine might be gone, but animated shorts are visibly still in at CF Rideau Centre. As part of its "Your Fashion. Ottawa Style" campaign, the Canadian center is asking shoppers to create their own style gifs to share on their social pages for a ch[...] Tactics Subscribers Read More...

Urbery, Unilever Run #DoughToDoor Service

Facebook, Social Media Campaigns

Peckish customers can order their frozen treats via Facebook Messenger.

It's three o'clock in the afternoon. You need a little pick-me-up treat to help you through the rest of your workday. A walk to the neighborhood cafe? Tempting. Using Facebook for curbside ice cream delivery? Better. That's the consumer pattern [...] Tactics Subscribers Read More...

Marketgate Sees Return on Social Investment

Facebook, Social Media Campaigns

Store opening is the hook for a boost to online engagement performance.

Last month, we told you that the redeveloped Marketgate shopping center was getting ready to unveil its new anchor tenant, a 31,000 sq.ft. Primark fashion concept store. It burst onto the Lancaster, UK, scene on August 24 following a social medi[...] Tactics Subscribers Read More...

Melbourne Central Turns Back the Clock

Technology Lab, Technology News

Aussie mall celebrates its 25th anniversary with a VR experience.

How would you like to make some lead shot pellets, 19th Century style? It isn't what today's millennial gamers would come up with but they might get into it at Melbourne Central anyway once they find out that it involves virtual reality (VR). [...] Tactics Subscribers Read More...

Mobile-Controlled Store Experience Is Coming

Technology Lab, Technology News

Tech company giving customers some direct control over their retail environment.

You're getting ready for a date at home and want to sweep your love interest off his/her feet. What do you focus on? Food, sure, but also the environment. It has to be just right to make that special someone glad to be there and eager to come ba[...] Tactics Subscribers Read More...

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