Meet the Youth Whisperers

High-school students conspire to make their favorite mall appealing to their peers.

High-school student groups need money to run their programs and special events. Shopping centers need to court youths today to sustain their business in the future. One American property team saw an opportunity to align the two pursuits, and it [...] Tactics Subscribers Read More...

Snap! That Looks So Good

Social Media Campaigns, Technology Lab

STC finds a way to dazzle would-be Taste MRKT customers—through photography.

A picture is worth a thousand words, the old adage goes. Nowadays, it's also worth a thousand bites. With restaurants, take-out eateries, cafés, food trucks, pop-ups, grocers, and blogs all competing for their share of consumer wallets, image b[...] Tactics Subscribers Read More...

Solve Your Retail Data Problems Now

Contributors, Technology Lab

Dataiku’s Pauline Brown shows you how to optimize predictive retail analytics.

In the retail business, big data is poised in the coming years to open up huge opportunities in the way stores, both physical and online, fundamentally operate and serve customers. Given the incredibly small margins, Big Data will also provide m[...] Tactics Subscribers Read More...

Gap Uses Social Posts as Shoppable Ads

Social Media Campaigns, Technology Lab

The Gap x You campaign turns candid photographs into incentives to shop for spring.

Have you heard of Olapic? If not, then Gap's marketers are one step ahead of you. The online platform turns what it calls earned content, the comments and images that your customers and brand advocates share on social media, into sales drivers. [...] Tactics Subscribers Read More...

Tommy HIlfiger Turns Snaps into Buys

Apps, Technology Lab

Fashion label and Slyce unveil runway 3D image recognition app.

If catwalk shows truly are worth a chunk of your retail marketing budget, then they should at least produce an immediate urge in guests to quickly jot down their favorite pieces to look for on the racks during their next shopping trip. Most like[...] Tactics Subscribers Read More...

Journey to the Barracks

Mall Websites, Technology Lab

Shopper reveries begin on this American center’s website homepage.

Quaint would be one way to describe the city of Charlottesville, Virginia (USA), so it's really no surprise that the folks marketing its resident Barracks Road Shopping Center would play on that charm. The center's website is a good place to see[...] Tactics Subscribers Read More...

Filling Up Just Got Quicker

Mobile Commerce, Technology Lab

Car maker opens the door to service-focused mobile commerce deals.

How long does it take you to get gas? If there's no line-up and you pay at the pump then completing the task should be pretty quick. The whole process is about to get a whole lot faster, thanks to a new app, and drivers won't even need to step o[...] Tactics Subscribers Read More...

Strong on Capacity, Short on Capability

Contributors, Technology Lab

Barry Urquhart calls for more infrastructure support for digital commerce.

It’s capability not capacity that matters most. That particularly applies to the digital world. The capacity of its many elements, if and when applied astutely, can be so predictive, targeted, accurate and…boring. Seemingly boundless amou[...] Tactics Subscribers Read More...

Social Media Outlook 2017

Social Media Campaigns, Technology Lab

Talkwalker’s go-to influencers weigh in and outline their top eight trends for next year.

2016 was a big year for social media. From Facebook's big push in live video, to Instagram muscling in on Snapchat's stories format, the tussle between social networks has been fierce as each platform battles for a share of your attention. We've[...] Tactics Subscribers Read More...

Buy Now, Pay Later at Melbourne Central

Technology Lab, Technology News

Aussie mall debuts new service at select retailers during Shop The City event.

It isn't every day that a retailer will let you walk out the door with a bag full of merchandise and allow you to pay for it later. The Afterpay service was just one of the privileges that Melboune Central customers enjoyed this past November 30[...] Tactics Subscribers Read More...