Eat, Post, Love Mall Food

Ongoing promotion has shoppers playing social ambassadors.

The next meal is on us: That's a strong incentive for anyone with a passion for food. One Aussie mall is using it rather liberally to draw shoppers to its restaurant tables and, once they've filled their bellies, have them singing its praises. [...] Tactics Subscribers Read More...

Trending Now: Shopper Bloggers

Mall Websites, Social Media Campaigns

This little social media competition is pure PR gold.

Shoppers at Manchester Arndale are voluntarily turning themselves into brand ambassadors, just for a chance to do more of the same. The UK center is running a social media contest that promises to make one winner a guest columnist on its website[...] Tactics Subscribers Read More...

Digital Work Turns Visitors into 14ft. Sculpture

Technology Lab

Interactive social installation draws crowds to Ohio center.

Here's a head turner that could captivate your techie shoppers: an art installation that transforms anyone's digital picture into an imposing public work. That's what Matthew Mohr, a Parsons MFA graduate, did with "As We Are." The commissioned s[...] Tactics Subscribers Read More...

The Happy Shopper Hunt

Social Media Campaigns, Technology Lab

Kildonan Place looks to its own customers to front its next campaign.

Would-be models won't have to worry about their age, size, or look when Kildonan Place (KP) hosts its open casting call this Saturday. The Canadian center's marketing team is welcoming anyone to participate and be among the many faces of its upc[...] Tactics Subscribers Read More...

MappedIn Announces Apple Collaboration

Apps, Technology Lab

Simon customers will soon benefit from Apple’s indoor mapping capability.

Here we go. Now that Apple has officially launched its new iOS 11 operating system update, which features indoor mapping capability, opportunities for developers abound. Canada's MappedIn, for one, has announced a collaboration of its own with t[...] Tactics Subscribers Read More...

Mall Turns Kids’ Drawings into Virtual 3D Town

Entertainment, Technology Lab

Animated “city” grows with each additional drawing that participants complete.

In a mall atrium, under dimmed lights, children are busy designing the city of tomorrow. Thanks to some high-tech wizardry, their doodles become moving elements of a digital townscape that evolves through human intervention and interaction, just[...] Tactics Subscribers Read More...

InspiHer: Four Million Shoppers and Counting

Technology Lab

Media company aims to fill a void in online female marketing.

Consumers expect specialized knowledge, as well as products from their favorite retail destinations and brands nowadays. They want access to experience-based advice just as much. Up to four million of them are about to find it all online, thanks[...] Tactics Subscribers Read More...

This Playground Illuminates Young Minds

Technology Lab

CuriosityWorks brings its light playground to Top Ryde City.

The traditional sand box has taken on a high-tech form at Top Ryde City (Australia). In the pop-up CuriosityWorks Light Playground, sand is just one of the materials that children are using to experiment with color. There are also translucent bu[...] Tactics Subscribers Read More...

Life Meets Tech at Broadgate

Special Events, Technology Lab

UK center to explore the future of humans and technology with event series, pop-up installations.

A series of events and pop-up installations at a UK shopping center illuminates the new era in which us humans have been thrust: Survival of the Techiest. Whether visitors will be in observation mode or ready to learn new skills, they'll gain a [...] Tactics Subscribers Read More...

The Snow Slingers Are Coming

Apps, Technology Lab

Grand Central will entertain children during their school break with its VR experience.

Once your center's marketing crew is done delivering its summer and back-to-school programs, it will be time to switch back to holiday planning. If you're looking for gaming options, the interactive station that Grand Central (Toowoomba, Austral[...] Tactics Subscribers Read More...

Food & Beverage