Out of the Shadows: Focus on Bridesmaids

Catering to the needs of key bridal party members is a retail niche of its own.

We know, weddings are all about the brides. But while the latter group gets the most attention in specialized shops, one retailer is focusing on those in the supporting roles: the bridesmaids. It does it with service-driven micro-boutiques and a[...] Tactics Subscribers Read More...

Who Wants to Program Robots?

Mall Clubs, Technology Lab

No mall budget to run high-tech kids’ programs? Luckily, there are retailers for that.

Still relying on balloon artists and face painters to keep your shoppers' children entertained? It might be enough for pre-schoolers, but even they are increasingly drawn to gadgets and tech-based activities. Their parents are just as keen on th[...] Tactics Subscribers Read More...

What’s Next: VR Celebrity Events at the Mall

Technology Lab

Start sourcing your VR gear because virtual events are grabbing more of your shoppers’ attention.

It's the beginning of the year and your shoppers want to start it right with a renewed commitment to overall wellness. For motivation, they can head to your mall bookstore and grab a copy of one of Deepak Chopra's inspirational books, or strap o[...] Tactics Subscribers Read More...

Gifting Is Actually a Year-round Thing

Social Media Campaigns, Technology Lab

The holidays are over, but rewarding shoppers for their social support is always in season.

How many times have you walked by a store window and seen something that would make perfect gifts for loved ones? Not for Christmas or birthdays, but just because they'd like them. A European mall marketing team is tapping into that spontaneous [...] Tactics Subscribers Read More...

As Good as Cash

Apps, Technology Lab

Malls rely on digital payment platforms and tools to enhance their loyalty programs.

With the holiday season behind them, consumers are ready to redeem all those rewards that they earned for their 'loyalty' and spending. While some retailers and shopping centers opt for gift card perks to help jumpstart their New Year sales, one[...] Tactics Subscribers Read More...

This Mall Art Is Out of this World

Technology Lab

Aussie center presents tallest AR installation ever made.

It was bound to happen: Artists pushing the boundaries of creativity beyond our physical world to deliver new experiences. It was pretty much the goal of a recent collaboration between an illustrator and a shopping center marketing team. Aust[...] Tactics Subscribers Read More...

Go Ahead, Take a Digital Seat

Technology Lab, Technology News

Street furniture and signage to get a digital makeover Down Under.

You're on a busy city street, weary from running errands, and need a moment to catch your breath, re-orient yourself, maybe check your e-mail or social pages without breaking the mobile roaming bank. Where do you go? In one Australian city, the [...] Tactics Subscribers Read More...

This Is One Inspired Gift Consultant

Mall Websites, Technology Lab

Help for the gifting challenged awaits on Karrinyup’s website.

The holidays are upon us and shoppers need to find gifts. They don't want to buy stuff, but products and services that their loved ones will truly appreciate. Australia's Karrinyup might be able to help. Like other centers, it offers an online C[...] Tactics Subscribers Read More...

Getting to Know Johnny Canuck

Mall Websites, Technology Lab

Highstreet shopping center taps into local culture for latest blog feature.

If you had to come up with images to represent Canada in a fast-paced board game, surely a plaid shirt, a hockey stick, and a logger's axe would score well. Actor and director Adam Mackay-Smith, aka Johnny Canuck, is sporting them all in Highstr[...] Tactics Subscribers Read More...

RL Goes for Pet Lovers’ Heartstrings

Mall Websites, Technology Lab

Designer label has a dedicated line and Web page for pups.

Ralph Lauren's (RL) website is proof that visual presentation goes a long way in getting visitors hooked on a brand. The designer label, which is best known for its fashions for men and women, a well as accessories and homewares, has a special l[...] Tactics Subscribers Read More...