Destination Changi: A Layover Worth Your Time

Singapore airport entertains visitors as they wait for their flights.

If you're a traveler, waiting is part of your routine—at check-in, security screening, the gate, and baggage retrieval. It can get tedious after a while but the Changi Airport Group (CAG) has vowed to deliver a better customer experience throu[...] Tactics Subscribers Read More...

No Fake Social Media Followers Here

Social Media Campaigns, Special Events

Developer works with specialist agency to connect with lifestyle bloggers.

Navigating the world of online marketing is like walking through a minefield these days. You never know when you're going to inadvertently take a step in the wrong direction, which is why retail teams are collaborating with experts who can help [...] Tactics Subscribers Read More...

Share a Vend with Coca-Cola

Mobile Commerce, Technology Lab

This promotion takes consumers from the Web to your mall vending machines.

Coca-Cola is attempting to swallow up more of the beverage market with its "Share a Vend" campaign. It's inviting consumers to hop online, purchase a vending pass loaded with whatever amount they want, and then send it to a loved one's mobile ph[...] Tactics Subscribers Read More...

Shoppers, Meet Your Queen

Technology Lab, Technology News

Developer-backed idea challenge leads to new virtual assistant service.

Royalty has its privileges and that includes access to the best in just about everything—fashion, food, and front-row seats at sold-out performances. One little queen is happily sharing her insider tips with her Aussie peeps. She's virtual, mi[...] Tactics Subscribers Read More...

Postcard from Miami

Mall Websites, Technology Lab

BV’s Melissa Evans-Lee ventures out beyond the shopping center floor.

Bayview Village, QuadReal's upscale Toronto property, is pushing the boundaries of aspirational marketing. Known for its "haute lifestyle" promotional pitch, the center uses the Web regularly to highlight what its fashion retailers have in store[...] Tactics Subscribers Read More...

What’s Next: Cross-Market Delivery

Apps, Technology Lab

Developer strikes deal that will expand shoppers’ online food ordering choices.

Market and property boundaries mean little to today's digitally savvy consumers. Armed with smartphones and even smarter apps, they can get anything from anyone anywhere. An Aussie shopping center developer has figured out new ways to turn that [...] Tactics Subscribers Read More...

The Signs That Bind

Technology Lab, Technology News

A U.S. developer strives to deliver a more interactive experience, right down to its signage.

Keeping up with new advertising technology, let alone retail competitors, isn't getting any easier. An American developer is about to get a better (and firmer) handle on things by giving several of its flagship centers a joint digital boost. [...] Tactics Subscribers Read More...

TLC, Hubber Sign Uber Car Ad Deals

Technology Lab, What's Next Market Focus

Taxi and limousine service companies no longer have a monopoly on in-car advertising.

TLC, Primedia Unlimited's indoor lifestyle advertising specialist firm, is about to get Samsung, Visa, and Nescafe Gold's promotional messages in front of Uber-riding consumers in South Africa. The firm and Hubble, Uber's preferred in-vehicle en[...] Tactics Subscribers Read More...

The Business of Chinese New Year

Mobile Commerce, Technology Lab

Developer’s mobile wallet service launch adds a new layer to its centers’ seasonal marketing programs.

The past few years have seen an increase in the number of Chinese shoppers at malls across Canada. Along with them, several services have come into the market—from access to bilingual staff to group travel programs to, more recently, new modes[...] Tactics Subscribers Read More...

Meal Time in the Fast Lane

Technology Lab, Technology News

The way consumers get their food to go is about to change.

If you haven't changed your grab-and-go food habits yet, you will soon. In a bid to stay relevant in a challenging industry, convenience stores and casual eateries have adjusted their merchandise mixes and menus to fit consumers' health-consciou[...] Tactics Subscribers Read More...