Apps

Not-so-scary Little Monsters

Capalaba Park pulls some AR tricks to boost its loyalty app usage.

First Santa gave his North Pole operation a high-tech upgrade, with e-mail wish lists and virtual appearances. Now even the little monsters that come out at Halloween to trick and scare kids have been re-imagined thanks to the team behind Capala[...] Tactics Subscribers Read More...

Fabrique1840 by La Maison Simons Goes Live

Technology Lab

Canadian artisans have a new place to showcase their wares.

La Maison Simons (Simons • Quebec City, Canada) prides itself on its 178-year-old history and on being a family-owned business that is proof of the enduring appeal of the department store format. The retailer's latest endeavor, however, is on [...] Tactics Subscribers Read More...

What’s Next: AI Influencers

Technology Lab

The job of marketing branded goods and companies is about to get much harder.

Smart assistants or rather AI (Artificial Intelligence), much like butlers or assistants of an era gone by, will require companies to transform their strategies. No longer will they be selling to their previous direct customers and consume[...] Tactics Subscribers Read More...

Changing-room Lineups? No Thanks

Apps, Technology Lab

Mall developer partners with retailers to chop wait times.

Shopaholic, fashionista, foodie; it doesn't matter. Nobody likes to stand in line, especially when there's no indication of how long that wait will be. The thing is, shoppers really don't have to with mobile technology at their disposal. Retaile[...] Tactics Subscribers Read More...

Facebook Launches Brand Collabs Manager

Facebook, Social Media Campaigns

Brand marketers now have a new tool to leverage their social networks.

Influencer marketing is evolving from a side gig to a central strategy, and Facebook is doing what it can to move past its latest woes to take advantage of the trend. This week, it released a new tool, a Brand Collabs Manager, which is meant to [...] Tactics Subscribers Read More...

Light This Way

Technology Lab, Technology News

Shoppers are encouraged to become co-creators of this mall’s high-tech displays.

Interactivity is now a given when it comes to retail centers' digital entertainment. The next level: Inviting consumers to generate some of the content in real time, which is what an Asian mall is doing. The Shoppes at Marina Bay Sands in Sin[...] Tactics Subscribers Read More...

To Dad with AR Love

Technology Lab, Technology News

The Bellevue Collection’s Father’s Day activity packs a high-tech punch.

We've got another Father's Day marketing concept for you: digital photo cards with an augmented reality (AR) twist. The Bellevue Collection (Bellevue, USA) teamed up with Pixelfire to offer the service that uses Kinect-based photography to super[...] Tactics Subscribers Read More...

AI Never Looked this Human

Technology Lab, Technology News

A retail and entertainment destination puts a face to its service chatbot.

Personalized attention is at the heart of AI-powered customer service programs, but few providers can claim to deliver a personable experience. A retail team, however, is making some inroads by putting a face and personality to its chatbot. M[...] Tactics Subscribers Read More...

New Digital Era at Pyramid Centers

Technology Lab, Technology News

The New York-based developer unveils 150 new rich-content digital directories.

Pyramid Management Group has just announced a major upgrade at 14 shopping centers in its North American portfolio. Located at properties in the states of New York, Massachusetts, and Virginia, 150 interactive digital directories are now there t[...] Tactics Subscribers Read More...

Chadstone’s Online Experience Gets Personal

Mall Websites, Technology Lab

The Aussie center lets its shoppers curate their own Mother’s Day gift guides.

There's nothing more personal than the relationship between parents and their children, so Australia's Chadstone – The Fashion Capital has added a customization feature to its online Mother's Day gift guide this year. Shoppers could win one of[...] Tactics Subscribers Read More...

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