Selling Value, the T.J.Maxx Way

The American department store positions itself with an Instagram game.

At each one of its consumer touchpoints, T.J.Maxx delivers one clear pitch: Its mission is to help customers get the most out of their budget, the merchandise that it sells, and ultimately life. This month, they have a chance to test that with w[...] Tactics Subscribers Read More...

K11 Mall Gives Shoppers a Reason to Smile

Technology Lab

The center’s latest digital installation is about spreading the good vibes.

K11 Mall in Hong Kong is celebrating its 10th anniversary this year with a series of feel-good events and activities that are meant to bring the community together. Known to mix art and technology, the center set up a digital Smiling Wall game o[...] Tactics Subscribers Read More...

Face Value: Retail Tech in Action

Technology Lab, Technology News

Recording shoppers’ faces while they browse can tell retailers a lot about their clientele.

Chatbots and social media platforms have enhanced the immediacy of consumer feedback, giving retailers much data to sift through and interpret. Likewise, silent and unintentional communication offers valuable information on shoppers' true state [...] Tactics Subscribers Read More...

Shopping to the Beat of Their Own Playlist

Services, Technology Lab

Visitors at this French mall now have more control over their sensory experience.

Klépierre's Beaulieu shopping center (Nantes, France) has taken service personalization in a fun new direction. Using the Tshoko music management platform, it is inviting customers to play DJ and contribute to its playlist by adding the music t[...] Tactics Subscribers Read More...

Follow the Rainbow Brick Road

Instagram, Technology Lab

Sometimes visual cues are all shoppers need to make sense of a retail cluster.

The retailers located in Melbourne Central's ground-level Menzies Place don't have much in common in terms of products and services that they offer. They do, however, share a design feature: A colorful mosaic tile floor that's Insta-ready. Until[...] Tactics Subscribers Read More...

Westfield Guides Shoppers’ New Year Planning

Mall Websites, Technology Lab

The lifestyle aids also come with on-trend looks inspired by Pantone’s color of the year.

Mall-goers are used to the phrase, "Shop the Look." It's how retail marketers turn style trends into to-buy lists. This year, Westfield is proposing something a little different: Shopping by resolution inspiration. The triggers are all online, n[...] Tactics Subscribers Read More...

Which Way Do Your Tenants Lean?

Technology Lab, Technology News

Progressive Shopper will gladly tell you—and your customers.

You can rejoice if your center's retailers are good corporate citizens who regularly give back to the community. Shoppers are quite sensitive to that. Some also care about another type of contribution, the political ones. Progressive Shopper is [...] Read More...

We Bare Bears’ Big Mall Takeover

Apps, Technology Lab

Frasers Property Singapore is betting on gaming to foster shopper loyalty.

Forget Pokémon Go! This holiday season, Frasers Property Singapore wants shoppers to get hooked on its new Frasers Experience (FRx) app and it's devised a game to do it, with shoppers standing to win over S$250,000 (US$182,883) worth of prizes.[...] Tactics Subscribers Read More...

Church Square Makes Hashtag Connections

Social Media Campaigns, Technology Lab

Shoppers took ownership of their local center’s public artwork one social post at a time.

The marketing world probably doesn't need another hashtag campaign, but last weekend the team at Church Square proved that the strategy could produce more than an online retail soundbite. To celebrate the 150th anniversary of its home borough of[...] Tactics Subscribers Read More...

Don’t Make Them Carry Their Bags

Apps, Technology Lab

Doing away with that little chore gets you closer to offering hassle-free shopping as the Web does.

As you plan your center's new entertainment and food-focused retail mix, be sure to add the amenities and services to support your customers' new shopping journeys. A rooftop bar and adjacent lawn games, for example, sound great, but which visit[...] Tactics Subscribers Read More...