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This Event Should Be Scary Good

Apps, Technology Lab

Widely available tech tools give retail teams a chance to revisit old classics.

Howling sounds and fake spiderwebs? Oh, please! You'll need to do better than that to up your fear factor this Halloween, and there are plenty of options at your fingertips. That's the upside of consumers' dependence on mobile phones and other [...] Tactics Subscribers Read More...

On the Web and Made to Sell

Nordstrom’s digital fashion files offer a mix of eye candy, how-to tips, and calls to action.

Favoring pretty over practical when designing a retail website has its consequences: Click, browse, scroll, next. Nordstrom has managed to strike a better balance with a site that's binge-worthy for those who crave fashion yet firmly leads visit[...] Tactics Subscribers Read More...

KOP Delivers the Daytripper’s To-do List

Mall Websites, Technology Lab

King of Prussia’s one-mall-fits-all strategy is flexible enough to target specific demographics.

Some people are perfectly fine meandering around a mall just to browse and catch up on trends, but an eight-year-old? Not likely. For kids, as well as adult purpose shoppers, having a plan before leaving home can be the difference between a so-s[...] Tactics Subscribers Read More...

What’s Next: Offline/Online Retail Events

Apps, Food & Beverage

Hammerson centers stretch their food event experience through their mobile apps.

The offer to spend two days sampling tasty bites for free is enough to create a foodie frenzy, but what does a retail destination team do once all the crumbs have been swept up? Simple: Keep the buzz going online, just like some Hammerson shoppi[...] Tactics Subscribers Read More...

The Development Buck Stops Here

Development News, Mall Websites

As one UK regeneration project shows, CSR has to be part of the plan from the get-go.

Resilient cities and their retail destinations require much more to plan than blueprints, funding, and functional design. They also require a deep understanding of community building and consumer psychology. The sooner a redevelopment project's [...] Tactics Subscribers Read More...

How Do You Curate Your Mall’s Art Collection?

Technology Lab, Technology News

This digital tool was created by art collectors for collectors.

In this era of focused retail-based placemaking, public art has emerged as a powerful draw for targeted consumer groups and the community at large. Where commissioned one-off pieces used to surprise shoppers, entire collections are now part of t[...] Tactics Subscribers Read More...

Playing for Retail Keeps at DFO

Apps, Technology Lab

This Aussie mall’s game is in AR, but the prizes are real.

There are quite a few shoppers walking around DFO outlet centers in Australia, seemingly pointing their mobile phones at random spots. What they're actually doing is trying to win some gift cards. Six properties are hosting a national competi[...] Tactics Subscribers Read More...

A Precinct Revisits Its Past Through AR

Apps, Technology Lab

Art Month took a high-tech twist at an urban Aussie center, connecting shoppers with forgotten works.

When you get caught up in the excitement of a refurbished precinct's on-trend shopping and leisure offer, it's easy for the collective memory of the area's past to get fuzzier as time goes by. Luckily, there are plenty of tech-based tools to cla[...] Tactics Subscribers Read More...

Want Alexa on Your Side? Just Ask

Technology Lab, Technology News

Amazon might be a formidable opponent to brick-and-mortar retailers, but it can also be an ally.

If you still have some qualms about the space that Amazon is taking up on the retail stage, this should put some of those fears to rest: A shopping center has befriended Alexa, the tech giant's cloud-based virtual assistant, and she's helping to[...] Tactics Subscribers Read More...

The CORE Puts Its Best Faces Forward

Social Media Campaigns, Technology Lab

Urban shoppers take ownership of their favorite destination on social media.

A trio of commercial properties is about to stake its claim as the ultimate urban destination for shopping in Calgary (Canada). Simons, TD Square, and Holt Renfrew—aka the CORE Shopping Centre—wrapped up a "Snap Yourself Downtown" photo cont[...] Tactics Subscribers Read More...

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