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Sales Promotions & More

intu Derby Marketing: Beyond Face Value

Sales Promotions & More, Social Media Campaigns

The search for the property’s next brand advocates has begun.

If you say you're looking for the new face of a shopping center, then expect a couple of automatic yawns and sighs. But intu Derby might succeed in avoiding those with its latest search, which will require new "real people" talent to do more th[...] Tactics Subscribers Read More...

Small Budget? Try This Social Promo

Social Media Campaigns, Technology Lab

Cherry Lane has a new installation that will fit its seasonal promotional needs all year long.

Interactive, current, and attractive to all demographics were the marks that Andrea Davison focused on hitting when she was brainstorming ideas (with herself) for a new promotional strategy at the wee hours of the morning. The marketing directo[...] Tactics Subscribers Read More...

The Square Camberley Looks to 5G Future

Technology Lab, Technology News

The shopping center hopes to become the first in the UK to be powered by 5th-gen cellular technologies.

The Surrey Heath Borough Council (SHBC – Surrey, England) made a bold move when it shelled out £110 million (US$143m) to buy The Square in Camberley back in 2016—part of that investment covered a complete refurbishment of the center. The S[...] Tactics Subscribers Read More...

What’s Next: Easy-click Mall Dining Bookings

Mall Websites, Technology Lab

As F&B tenancy grows, shopping centers are beefing up their website tools accordingly.

Food ordering apps, expanding foodie hubs, and delivery services have enticed a growing number of consumers to literally skip the dishes and opt for eating out or buying pre-made meals. Some Aussie centers are taking the cue and adding online s[...] Tactics Subscribers Read More...

Apple Business Chat: A Bridal Category Disrupter?

Mall Websites, Technology Lab

Apple’s Business Chat platform might still be in the beta version, but it could help David’s Bridal disrupt its retail category.

As far as shopping experiences go, few are as emotional as saying "yes" to the dress, the cake, and a whole lot more. Still, a multinational retailer believes that a very high-tech, AI-powered solution is the key to delivering high-touch servic[...] Tactics Subscribers Read More...

NRF Launches Center for Consumer Privacy and Innovation

Technology Lab, Technology News

The multimillion-dollar center will be focused on creating and promoting a new framework for its consumer data-driven sector.

Consumer data mining is here to stay. The retail sector, for one, depends on it, which is why America's National Retail Federation (NRF) has just launched a new Center for Consumer Privacy and Innovation (CCPI). The highlight of the NRF 2020 Vi[...] Tactics Subscribers Read More...

There Are Sweet Returns to Be Had on FB

Facebook, Technology Lab

Place du Saguenay found a way to triple its Facebook organic reach, despite a tough post-holiday quarter.

Last winter was particularly harsh in Canada’s province of Québec, leaving shoppers even wearier than usual after the busy holiday season and making the task of engaging them tougher for malls like Place du Saguenay in Chicoutimi. Even using[...] Tactics Subscribers Read More...

Inside the Consumer Data Lab

Get back to the marketing drawing board and learn how to effectively capture consumer data for mobile campaigns.

Retail marketers agree that data and its analysis are crucial to business success. That is if you can get it. Following his insightful presentation at the Retail Council of Canada’s recent Retail West conference in Vancouver, Matt Seniuk of R[...] Tactics Subscribers Read More...

Saje Natural Wellness: It’s Time to Get Personal

Email Marketing, Social Media Campaigns, Technology Lab

From face-to-face interactions with shoppers to online quizzes, the retailer is relentless about customer care and it shows in its story branding.

How’s your digestion? Are you sleeping well? Any additional stress lately? These are questions one might expect from a healthcare professional, but not a retail salesclerk. And therein lies the difference between your average product-pushing [...] Tactics Subscribers Read More...

Globalworth Hits the Ground Running

Sustainability, Technology Lab

The CEE investor has inaugurated the world’s largest kinetic floor in an office building.

With every step that workers take inside the Globalworth Tower in Bucharest, Romania, they're helping to produce electricity to power a number of high-tech lobby features. Covering 430 sq. ft. and harnessing the impact from daily traffic of 30,[...] Tactics Subscribers Read More...

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