Hybrid is Ralph Lauren’s B2C Summer Style

Mobile Commerce, Retailer Roundup, Sales Promotions & More, Shopping Center Business, Technology Lab, Technology News

Pop in or hop online, the choice is up to fashionistas who are loyal customers of the brand.

Stepping out to shop means stepping onto the web these days for lovers of Lauren Ralph Lauren. Summer collections and edits await on the little digital screen where the brand operates a virtual boutique resembling its Woodbury Common Premium Ou[...] Tactics Subscribers Read More...

How Well Do You Serve e-Shopping Personas?

Mobile Commerce, Technology Lab, Technology News, Viral Advertising

Even online and across various platforms, it is crucial to track customer journeys.

Knowing where to meet online consumers is only one aspect of effective omnichannel retail marketing. Just as critical is to understand how they behave while seeking products and services, and which tools they use to hop from one digital platfor[...] Tactics Subscribers Read More...

5 Tips to Boost E-commerce Conversion

Mall Websites, Mobile Commerce, Technology Lab

X Agency’s Darwin Liu looks to behavioral science to enhance website performance.

E-commerce brands often spend substantial resources on ads to drive website traffic, but rarely optimize conversion rates enough to turn increased traffic into sales. While conversion rate optimization may seem daunting at first, researchers of[...] Tactics Subscribers Read More...

What’s Next: AI-based Beauty Services

Mobile Commerce, Technology Lab, Technology News, Viral Advertising

The sudden disembodiment of the retail experience has been a real challenge for shopping centers and their tenants since the onset of COVID-19, especially for those whose marketers had become rather skilled at immersing consumers in their brand[...] Tactics Subscribers Read More...

Virtual Show Leads to In-app Purchases

Mall Websites, Mobile Commerce, Sales Promotions & More, Technology Lab

Mall of America and Popshop Live build an online show audience to lift retail sales.

Retailers are the stars of the Live Stream Shopping shows that the Popshop Live platform is presenting for the Mall of America (MOA – Bloomington, USA). From Air Traffic Toys to Paper Source to The Body Shop, tenants are taking turns peddling[...] Tactics Subscribers Read More...

Share a Vend with Coca-Cola

Mobile Commerce, Technology Lab

This promotion takes consumers from the Web to your mall vending machines.

Coca-Cola is attempting to swallow up more of the beverage market with its "Share a Vend" campaign. It's inviting consumers to hop online, purchase a vending pass loaded with whatever amount they want, and then send it to a loved one's mobile ph[...] Tactics Subscribers Read More...

The Business of Chinese New Year

Mobile Commerce, Technology Lab

Developer’s mobile wallet service launch adds a new layer to its centers’ seasonal marketing programs.

The past few years have seen an increase in the number of Chinese shoppers at malls across Canada. Along with them, several services have come into the market—from access to bilingual staff to group travel programs to, more recently, new modes[...] Tactics Subscribers Read More...

Filling Up Just Got Quicker

Mobile Commerce, Technology Lab

Car maker opens the door to service-focused mobile commerce deals.

How long does it take you to get gas? If there's no line-up and you pay at the pump then completing the task should be pretty quick. The whole process is about to get a whole lot faster, thanks to a new app, and drivers won't even need to step o[...] Tactics Subscribers Read More...

Strategies for Success in the M-Commerce Age

Mobile Commerce, Technology Lab

Eye-tracking technology can help retail brands better understand online consumers.

Mobile commerce is destined to be the big buzz of 2016, with 95-percent growth in 2015 over the previous year. Expectations vary, but it’s likely that mobile devices will soon overtake computers as the avenue for e-commerce. Brands and reta[...] Tactics Subscribers Read More...