Working the Angles

Freeport develops a German language version of its website to encourage visits from the Austrian residents.

www.Freeport.cz/de Freeport’s Chvalovice-Hate designer outlet centre may be in the Czech Republic, but its proximity to Austria makes it a viable destination for shoppers on both sides of the border. To encourage Austrian residents to vi[...] Tactics Subscribers Read More...

Online for the Holidays

Mall Websites, Technology Lab, Technology News

Shopping centers harness the power of the Web to make Christmas campaigns more dynamic and enhance sales productivity.

Christmas is a highly sensory experience for consumers. The smell of freshly baked gingerbread, the sounds of strolling carolers, the brightly decked halls—these all play an important role in getting consumers in the mood to trim the tree, spe[...] Tactics Subscribers Read More...

Oh La La!

Mall Websites, Technology Lab

Les Galeries Lafayette’s multilingual website says it all about the legendary souvenir shop.

www.GaleriesLafayette.com Les Galeries Lafayette, the legendary department store on Hausmann Boulevard in Paris, didn’t need any elaborate gimmicks to give its Website a sense of classic Parisian chic. The store’s homepage shows the silho[...] Tactics Subscribers Read More...

Metropolis Style

Mall Websites, Technology Lab

Metropole is building loyal customer base by inclining shoppers towards its lifestyle publication.

www.Metropole.cz/en Metropole Zlicín (Metropole) in Prague, Czech Republic, is building consumer loyalty by getting shoppers hooked on its Metropolis Magazine. The lifestyle publication, which covers everything ranging from fashion to fitnes[...] Tactics Subscribers Read More...

TV Ads on Demand

Mall Websites, Technology Lab

Blanchardstown creates 10th anniversary celebration ad to get shoppers to visit and enjoy shopping at the centre.

To celebrate its 10th anniversary, Blanchardstown Centre in Dublin, Ireland, created a TV spot that would urge shoppers to visit. But instead of hoping that enough of its core audience would be tuned in whenever its spot ran, the centre posted t[...] Tactics Subscribers Read More...

Eighties Flashback

Mall Websites, Technology Lab

TV ad series plunges Farsta Centrum shoppers back into the greedy world of Dallas soap opera and its juicy storyline.

The 80’s won’t be remembered for moving fashion forward yet for fans of the TV soap opera genre, these were the golden years. Dynasty, Falcon Crest and Knots Landing ruled America’s prime-time slots with their twisted tales of romance and [...] Tactics Subscribers Read More...

Moving Blogging Forward

Fashion Blogs, Mall Websites, Style Lounge, Technology Lab

Rosedale Center launched a blog site, staffed by a trend expert, in order to stay in touch with shoppers and promote hot sales.

You'd have to be a caveman to have missed that the blog phenomenon is sweeping the Internet. Short for Web Log, a blog is a publicly accessible online diary covering any number of topics as determined by its creator, and in some cases, by its re[...] Tactics Subscribers Read More...