Tasty Temptations

Shiodome City Center of Japan utilizes a straightforward website layout to help users find the stores that they seek.

Columns and tables might not be the most exciting concepts for Website design, but sometimes that’s what you need to help shoppers make sense of your center. Japan’s Shiodome City Center came up with a straightforward way to present its food[...] Tactics Subscribers Read More...

The Sweet Smells of Spring

Mall Websites

Place Longueuil designed scent-infused scratch-and-win cards which gave customers whiffs of spring—including citrus, lilac, and spring breeze.

Canada’s Place Longueuil had some fun with shoppers earlier this spring when it held its scratch-and-win contest. With the help of Proulx Communications, the mall designed a series of scent-infused cards that participants could scratch to g[...] Tactics Subscribers Read More...

About Town

Mall Websites

On its website, Bal Harbour Shops offers shoppers a place to find an up-to-date calendar and recaps of past events.

Forget the static special event rosters. As Bal Harbour Shops has proven, it’s a lot more alluring to present your lineup in People Magazine style. The upscale Florida lifestyle center created Scene & Be Seen on its Website, a place where s[...] Tactics Subscribers Read More...

Eco-Fact or Eco-Hogwash?

Mall Websites, Technology Lab

Cotton Inc. launches a game show-style trivia quiz on its website.

If you’re craving a new game show experience, Cotton Inc.’s TheFabricOfOurLives.com Website might be the place to go. It has a Test Your Green Knowledge virtual game whose goal is to test whether or not you can tell eco-facts from eco-hogwas[...] Tactics Subscribers Read More...

Web Watch: MetroGnome Vodcasts Go Live

Entertainment, Mall Websites

MetroCentre’s MetroGnomes get their own video podcasts online.

http://www.the-metrognomes.co.uk MetroCentre has given its MetroGnomes costumed characters some star appeal with a new Website that agency Robson Brown created. The U.K. mall’s beloved Herbert, Sherbert, Maggot and Rusty now have their o[...] Tactics Subscribers Read More...

Bridging the Cultural Divide on the Web

Mall Websites, Technology Lab, Technology News

A Q&A with Huiping Iler, founder, president and CEO of WinTranslation.com.

Tactics: How aware are companies of the need for Website internationalization?

Web internationalization is the process of modifying a Website so that it can easily be adapted to specific local languages and cultures, whether through translation[...] Tactics Subscribers Read More...

Wish & Win

Mall Websites, Technology Lab

Queensmere Observatory catered to a multi-ethnic clientele with its electronic communications campaign.

More than 1,800 shoppers headed to Queensmere Observatory in Slough, UK, last holiday season for a chance to reconnect with loved ones living abroad. From 13th through 15th December, the shopping centre and event management specialist, Zanadu[...] Tactics Subscribers Read More...

Mother Nature’s Little Helpers

Mall Websites, Technology Lab

GaiaShopping is inviting children to join the EcoMiúdos programme and set off on a mission to save the environment.

www.GaiaShopping.pt In line with its sustainability mandate, and to encourage customers to implement good environmental practices, GaiaShopping developed the children-focussed and community minded EcoMiúdos programme, inviting all children i[...] Tactics Subscribers Read More...

Brookfield’s B.E.S.T.

Mall Websites, Technology Lab

Brookfield Properties uses its online presence to communicate the company’s commitment to being environmentally friendly.

www.BrookfieldProperties.com Brookfield Properties main Website plays a major role in communicating the company’s commitment to minimizing its environmental footprint and promoting the use of efficient management systems and tenant practice[...] Tactics Subscribers Read More...

Inspired Reading

Mall Websites, Technology Lab

Lakeside’s seasonal magazine has an influential presence on the Web and is backed up by the NTXbook Media technology.

www.Lakeside.uk.com With a name like Inspired, Lakeside’s consumer magazine can’t afford to be dry and static. And it isn’t. The UK shopping centre’s seasonal magazine has a dynamic presence on the Web, supported by technology that US[...] Tactics Subscribers Read More...