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Holiday Wordsmiths

Mall Websites, Sales Promotions & More, Seasonal Giveaways

Capilano Mall’s mystery word contest has shoppers explore its website, then draws them in to its physical location.

The Internet vs. brick-and-mortar debate is losing some of its relevance now that retailers and malls have fully embraced the idea of communicating and trading with consumers online. Capilano Mall keeps one marketing arm in each environment with[...] Tactics Subscribers Read More...

Style on a Dime

Gift Cards, Mall Websites, Style Lounge

General Growth malls team up with TLC’s What Not To Wear to offer shoppers wardrobe tips and advice.

Shoppers at General Growth (GGP) malls are about to get a style reality check. The developer and TLC’s What Not To Wear crew have teamed up to enlighten the fashion impaired. Aptly named Shop Smart Look Fab, their new show teaches consumers wh[...] Tactics Subscribers Read More...

Top Dog

Mall Websites, Style Lounge

Metrocentre hosts Dog-Clothing.co.uk’s ‘Top Dog’ model competition.

There are a few more pooches yowling in the night in Gateshead, UK because Buddy has officially been crowned as the winner in Charlie & Ben Designer Petwear’s Next Top Dog Model competition. Dog-Clothing.co.uk was the site to view the 15 final[...] Tactics Subscribers Read More...

Front Row Seats

Mall Websites, Style Lounge

Colonial First State shopping centers treat shoppers with fashion and beauty workshops.

The world of couture might have entered the mainstream, as stylists lend their name and talent to mass-market labels, but designer fashion shows remain an indulgence that few can afford. Luckily for Australian fashionistas on a tight budget, Col[...] Tactics Subscribers Read More...

Shortcuts

Content and link performance, more than technology, will enable consumers to reach your center’s website quickly via search engines.

Last year, while reviewing a prospective customer’s existing website, I noticed that the name and address of the center was not clearly presented on the home page nor on most of the other pages. I did a quick Google search for “shopping anyt[...] Tactics Subscribers Read More...

Small Planet, Big Feet

Apps, Mall Websites, Sustainability

Place des Halles helps shoppers measure their eco-footprints, and offers tips to make them smaller.

Any diet expert will tell you that the first step to curtailing voracity is to become conscious of the quality and quantity of food you consume. The sustainability team at Place des Halles in Strasbourg, France seems to think that adopting a gre[...] Tactics Subscribers Read More...

Music to Shoppers’ Ears

Mall Websites, Sales Promotions & More

Germany’s CentrO adds promotional offers to its website, along with some entertainment value.

While economists are sifting through their reports for the slightest sign of an economic rebound, Germany’s CentrO is working every angle of the downturn. Its latest marketing idea is to address shoppers’ spending concerns by turning their o[...] Tactics Subscribers Read More...

Let’s Get This Party Started

Not taking any chances, Bluewater launches its Yuletide website and allows for bookings well in advance.

Bluewater isn’t taking any chances with this year’s holiday shopping season. The UK center already has its Yuletide Website up and ready to take bookings for its Ice Palace Christmas and New Year’s Eve venue. Themed evenings, live entertai[...] Tactics Subscribers Read More...

Full Motion Blogging

Fashion Blogs, Mall Websites, Social Media Campaigns

Plaza Las Americas keeps shoppers’ styles up-to-date with a video fashion blog.

If Facebook is indeed becoming so 2008, then some might say so are text blogs. Right or wrong, Plaza Las Americas is looking ahead, keeping its Web visitors updated on the latest styles through a video fashion blog. Hosted by Desirée Lowry, Mis[...] Tactics Subscribers Read More...

For the Experience

Mall Websites, Sales Promotions & More

ION Orchard promotes its launch by inviting customers to take a test and win prizes.

ION Orchard, which is due to open in Singapore on July 21, is inviting future customers to test their ION DNA and try to win prizes. A lucky few could win one of three prizes offered in five categories: a SGD$300 (approx $200) spree at Topshop/T[...] Tactics Subscribers Read More...

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