Three, Two, One, Launch!

Mall Websites, Technology Lab

If you’re going to invest a big chunk of change on developing a holiday micro-site, you might as well find multiple uses for it.

Canada’s Place d’Orleans made the most of its MyNorthPortal.com site last year, expanding it from a sales support vehicle into a social media portal. “Trying to stay current and in-line with our savvy digital demographic, we decided to [...] Tactics Subscribers Read More...

Once Upon a Mall

Mall Websites, Technology Lab

This Christmas 2011 marketing story begins in shoppers’ closets, with an all-star cast of ugly sweaters.

Shoppers eagerly signed up on Inland Western’s HolidayFunForAll.com micro-site. After answering a few basic questions, they uploaded a photo of their worst sweater for a chance to win a $100 mall gift card. This little “knitmare” story, as[...] Tactics Subscribers Read More...

Cracking the Google SEO Code

Mall Websites, Technology Lab

Westfield London jumps to the top of the search engine’s list with enhanced PR activity and a tweak of its website.

Westfield London was ranked sixth in Google under the search term “London Shopping” back in February 2010. By the end of that year, the UK center was topping the list of results for that term, as well as for “shopping centres London” and[...] Tactics Subscribers Read More...

If the Shoe Fits

Mall Websites, Social Media Campaigns

Dixie Outlet Mall takes big digital marketing step with website and Facebook-supported shoe category promotion and giveaway.

Shoppers with a thing for shoes must be drooling already at the thought of winning $2,500 worth of footwear in Dixie Outlet Mall’s first-ever online shoe giveaway. Launched on March 1, the contest is taking place on Facebook, where customers a[...] Tactics Subscribers Read More...

Girlfriends Know Best

Mall Websites, Social Media Campaigns, Technology Lab

The Wet Seal Inc. understands how important social interaction with customers is. That’s why it has launched a “Shop with Friends” feature on its websites, using Facebook to connect shoppers.

The Wet Seal Inc. gained more than one million Facebook fans in 2010 for a reason. The California-based fashion retailer seems to understand how much social interaction impacts the shopping experience and consumption habits of its target custome[...] Tactics Subscribers Read More...

Give Shoppers the Floor

Mall Websites, Social Media Campaigns, Technology Lab

Shoppers are often influenced by other consumers’ opinions, so give them an opportunity to share them.

The days of you telling shoppers what constitutes quality, value and desirability in a product or service are gone. While it’s important for you to make your marketing statements, don’t expect shoppers to take your word for it. Chances are, [...] Tactics Subscribers Read More...

The Mall Games

Mall Websites, Technology Lab

Artea Shopping Centre’s online game lets customers assume different mall staff roles to score free movie passeswe

Artea shopping center in Leioa, Spain doesn’t give out prizes to just anybody. Only those who can prove that they are the best mall employees should aspire to earn Artea’s coveted prizes: free movie passes for two at Cinesa Artea. These aren[...] Tactics Subscribers Read More...

Letting The Geeks Do Their Thing

Mall Websites, Technology Lab

Gateway Theatre of Shopping turned to specialist firm to generate online advertising revenue

On any given month, South Africa’s Gateway Theatre of Shopping (Gateway) sees more than two million people roam its halls. That makes it an attractive location for advertisers looking to connect with consumers. The demand is certainly big enou[...] Tactics Subscribers Read More...

Fashion in 3D

Mall Websites, Technology Lab

Complexe Les Ailes added a new dimension to its category marketing strategy when it launched a 3D campaign to present the spring’s fashion trends.

The campaign posters that Canada's Complexe Les Ailes place on its three levels revealed new looks in 3D, turning browsing into a whole new experience for shoppers. With the free 3D glasses they could pick up on-site, visitors discovered seven n[...] Tactics Subscribers Read More...

Chief_TwELF on the Case

Mall Websites, Social Media Campaigns

Simon takes to Twitter, represented by the TwELF in Chief, and launches a Christmas Countdown micro-site.

Simon’s Web-savvy elves are busy keeping shoppers’ abreast of the special events, promotions and text-to-win contests taking place this holiday season at malls across America. The TwELF in Chief has already sent out more than 200 tweets on T[...] Tactics Subscribers Read More...