Journey to the Barracks

Shopper reveries begin on this American center’s website homepage.

Quaint would be one way to describe the city of Charlottesville, Virginia (USA), so it's really no surprise that the folks marketing its resident Barracks Road Shopping Center would play on that charm. The center's website is a good place to see[...] Tactics Subscribers Read More...

Shopper Style Quizzes Work. This Mall Gets It

Mall Websites, Technology Lab

One American mall has found a way to draw a lot of value from its online style quiz.

There is something about polls and quizzes that makes people want to click. Whether they're motivated by the need to share an opinion, have their say, find out what others are thinking or seek validation, nobody knows. For marketers, it doesn't [...] Tactics Subscribers Read More...

This Homepage Design Makes You Want to Shop

Mall Websites, Technology Lab

Dulles Town Center doesn’t tell shoppers why they should stop by; it shows them.

Catchy taglines and premium stock photographs of happy shoppers are great if your mall’s marketing team wants to win design awards. However, they might do very little for your bottom line. Luckily for Dulles Town Center (DTC) in Atlanta, Georg[...] Tactics Subscribers Read More...

Live Online Concierge

Mall Websites, Technology Lab

Oakridge Centre placed an online concierge interface on its homepage.

Live chats are now commonplace on the websites of companies delivering technology services to consumers. Oakridge Centre has taken a page from that marketing playbook and placed an online concierge interface right on its homepage. To engage with[...] Tactics Subscribers Read More...

Retail Breakthrough: The Simon SAID Blog

Mall Websites, Technology Lab

The U.S.-based real estate developer has a new lifestyle blog that will give established online destinations a run for their share of consumer eyeballs and engagement.

Simon Property Group (Simon) is seemingly out to prove that it is possible for a real estate developer to build a brand that’s as strong and high profile as any of the ones that it houses in its shopping centers. It reached another corporate m[...] Tactics Subscribers Read More...

7 Things to Check When Making Your Website Mobile-Friendly

Mall Websites, Technology Lab

URL links, third-party widgets, and page connections are among key elements MGID’s Maria Shinkevich says you should watch when designing a mobile website.

Somewhere deep within the halls of a sprawling Mountain View Googleplex corporate campus, some buttons were pressed and with a single motion, the algorithm changed. Legions of online publishers watched as the weight of the algorithm descended an[...] Tactics Subscribers Read More...

The Little Prince Lands in Joy City

Mall Websites, Technology Lab

Shanghai mall’s cultural exhibit proves to be a good testing ground for Smart Social Platform marketing strategy

Last December, Shanghai Joy City became a gateway to the fancilful world of The Little Prince, the famous tale by Antoine de Saint-Exupéry. For shoppers who visited the three-month exhibit, held as part of celebrations to commemorate the 50th a[...] Tactics Subscribers Read More...

GAP Digital Gift Guide Turns Clothing into Instruments

Mall Websites, Technology Lab

Retailer and recording artist Blood Orange use apparel stripes to let customers produce fresh track sounds to share on social media.

Forget about Black Friday and Midnight Madness deals. Gap has a much better reason for you to buy something from its holiday gift guide: making music with your new clothes. On a new microsite that it created with agency Wieden + Kennedy New York[...] Tactics Subscribers Read More...

UK Shopping District Out to Make Commuting More Manageable

Mall Websites, Technology Lab

RegentStreetOnline.com becomes go-to place for Londoners who don’t like to get stuck in car traffic or on a stalling tube line.

London’s Regent Street shopping district is one of the rare retails destinations whose marketers realize that traffic does not solely belong to personal motorized vehicles. Public transit is part of it too, which is why RegentStreetOnline.com [...] Tactics Subscribers Read More...

The Holiday Sweater Battle Is On

Mall Websites, Technology Lab

Coming up with the tackiest design possible was the way to win your very own Coke Zero-backed knitted top for the holidays.

Got a hidden thing for holiday sweaters? Then you would have liked Coke Zero’s America-wide Sweater Generator contest last November. The brand developed a micro-site where people presented their tackiest sweater ideas using the online Sweater [...] Tactics Subscribers Read More...