KOP Delivers the Daytripper’s To-do List

King of Prussia’s one-mall-fits-all strategy is flexible enough to target specific demographics.

Some people are perfectly fine meandering around a mall just to browse and catch up on trends, but an eight-year-old? Not likely. For kids, as well as adult purpose shoppers, having a plan before leaving home can be the difference between a so-s[...] Tactics Subscribers Read More...

The Development Buck Stops Here

Development News, Mall Websites

As one UK regeneration project shows, CSR has to be part of the plan from the get-go.

Resilient cities and their retail destinations require much more to plan than blueprints, funding, and functional design. They also require a deep understanding of community building and consumer psychology. The sooner a redevelopment project's [...] Tactics Subscribers Read More...

Westfield Guides Shoppers’ New Year Planning

Mall Websites, Technology Lab

The lifestyle aids also come with on-trend looks inspired by Pantone’s color of the year.

Mall-goers are used to the phrase, "Shop the Look." It's how retail marketers turn style trends into to-buy lists. This year, Westfield is proposing something a little different: Shopping by resolution inspiration. The triggers are all online, n[...] Tactics Subscribers Read More...

Chadstone’s Online Experience Gets Personal

Mall Websites, Technology Lab

The Aussie center lets its shoppers curate their own Mother’s Day gift guides.

There's nothing more personal than the relationship between parents and their children, so Australia's Chadstone – The Fashion Capital has added a customization feature to its online Mother's Day gift guide this year. Shoppers could win one of[...] Tactics Subscribers Read More...

Postcard from Miami

Mall Websites, Technology Lab

BV’s Melissa Evans-Lee ventures out beyond the shopping center floor.

Bayview Village, QuadReal's upscale Toronto property, is pushing the boundaries of aspirational marketing. Known for its "haute lifestyle" promotional pitch, the center uses the Web regularly to highlight what its fashion retailers have in store[...] Tactics Subscribers Read More...

Out of the Shadows: Focus on Bridesmaids

Mall Websites, Technology Lab

Catering to the needs of key bridal party members is a retail niche of its own.

We know, weddings are all about the brides. But while the latter group gets the most attention in specialized shops, one retailer is focusing on those in the supporting roles: the bridesmaids. It does it with service-driven micro-boutiques and a[...] Tactics Subscribers Read More...

This Is One Inspired Gift Consultant

Mall Websites, Technology Lab

Help for the gifting challenged awaits on Karrinyup’s website.

The holidays are upon us and shoppers need to find gifts. They don't want to buy stuff, but products and services that their loved ones will truly appreciate. Australia's Karrinyup might be able to help. Like other centers, it offers an online C[...] Tactics Subscribers Read More...

Getting to Know Johnny Canuck

Mall Websites, Technology Lab

Highstreet shopping center taps into local culture for latest blog feature.

If you had to come up with images to represent Canada in a fast-paced board game, surely a plaid shirt, a hockey stick, and a logger's axe would score well. Actor and director Adam Mackay-Smith, aka Johnny Canuck, is sporting them all in Highstr[...] Tactics Subscribers Read More...

RL Goes for Pet Lovers’ Heartstrings

Mall Websites, Technology Lab

Designer label has a dedicated line and Web page for pups.

Ralph Lauren's (RL) website is proof that visual presentation goes a long way in getting visitors hooked on a brand. The designer label, which is best known for its fashions for men and women, a well as accessories and homewares, has a special l[...] Tactics Subscribers Read More...

Trending Now: Shopper Bloggers

Mall Websites, Social Media Campaigns

This little social media competition is pure PR gold.

Shoppers at Manchester Arndale are voluntarily turning themselves into brand ambassadors, just for a chance to do more of the same. The UK center is running a social media contest that promises to make one winner a guest columnist on its website[...] Tactics Subscribers Read More...